In this episode, we delve into the world of marketing campaigns with Pete Coles, a creative copywriter whose work has won over 20 awards at agencies like WPP and Havas. We discuss the significance of adopting a single-minded big idea in marketing campaigns and how such approaches can vastly outperform minor optimisations in typical marketing strategies..

In this episode, we discuss:

• The importance of a big idea for a campaign
• What crucial information should be included in the brief
• Why your campaign needs to be disruptive

CONNECT

• Pete Coles on LinkedIn https://www.linkedin.com/in/petecoles/
• Pete's website: https://www.petecoles.co.uk/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902