• Marketing Cost without Sacrificing Quality

  • Mar 18 2024
  • Duración: 21 m
  • Podcast

Marketing Cost without Sacrificing Quality

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Marketing the value of a college degree today requires new thinking from colleges and universities.

    On this episode of Innovating Enrollment Success, we explore the challenges of marketing the costs of higher education while also creating compelling content about the college experience.

    Paskill President Jim Paskill and JPL Executive Creative Director Mary Pedersen share their thoughts on what’s possible to change the narrative of cost in enrollment marketing campaigns.

    This episode addresses:

    • The importance of institutions owning their brand story
    • Ensuring consistency at every touchpoint in a student’s enrollment journey
    • Ways to present higher ed’s value beyond outcomes alone
    • The need to embrace transparency in communicating cost
    • Adapting to changes in enrollment marketing

    Jim Paskill is on LinkedIn.

    Mary Pedersen is on LinkedIn.

    Más Menos
Más Menos
activate_Holiday_promo_in_buybox_DT_T2

Lo que los oyentes dicen sobre Marketing Cost without Sacrificing Quality

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles