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What a letter from the IRS can teach you about marketing.

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Most of marketing is invisible to leadership.

Your job isn't just to do the marketing...

You need to make the invisible visible.

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There's a popular saying in marketing that I guarantee you've heard before.

But I had completely misunderstood it until recently.

Here's what it really means.

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The best marketers all have this one thing in common.

And here's how to make it your greatest asset.

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Getting results in marketing is hard.

Evaluating success and failure is even harder.

The Min Max Rule is a useful way to think about how you manage expectations and evaluate progress.

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The most successful marketing directors all do this ONE thing every day.

It's easy to do and will make managing the stress and chaos so much easier.

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I'm excited to announce the Marketing Director Momentum 2024!

A 2-day conference exclusively for marketing directors in Orlando, Florida.

Join us for connection, confidence, and coaching to make next year the best one yet.

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You need help from other people to do your marketing.

But often those people don't do what you want or need.

Here's the easy way to manage anyone (even Sales or the CEO) to get them to do what you want.