In this ep, Han is joined by Sam Goodman, L&D Manager at ITPEnergised. Sam is a teacher, who has transitioned over to L&D – and for that reason he has a super interesting take on engagement at all stages of the learning experience.

This episode covers a range of topics, including:

• Contextualising learning for your audience
• The power of humility in learning and marketing
• How a marketing mindset will help L&Ders

And as Han promised in the ep, here's the link to the Learner Personas guide.

• Han's LinkedIn
• Sam's LinkedIn

Competitions are a great tactic to boost engagement, right!? Welllllllll... Han disagrees. And in this podcast episode she explains why. Listen in to learn more about:

• The cobra effect
• The pitfalls of incentivising learning
• When you can use competitions or incentives (but Han is still reluctant!)

LINKS:

• Han's Linkedin
• The AIDAL episode of the podcast
• And a lil' shout out to Tom McDowall and his podcast, Instructional Design Tips

Ever struggle to find inspiration for your marketing for learning efforts? 🤔 Well in this episode Han's going to help you put a stop to that. For 17 hours she took note of all of the adverts she saw, and now in this episode, she's translating them into inspiration for YOUR marketing for learning campaigns. Ain't she great?!

LINKS:

• Han's LinkedIn profile
• Grace Beverley's Podcast, Working Hard, Hardly Working
• Boot's latest TV advert

Want to better understand what in the heckiddy heck your people are doing on your learning platforms? Then you need to start monitoring bounce rate. Ashley tells all in this short, exploratory episode!

• Ashley's LinkedIn
• Google Analytics

No, Han hasn't had a complete leave of her senses while Ash is away. But she really does think there are some instances where marketing won't help L&D... particularly if:

• Your learning experience is pants
• You haven't changed your thinking
• You aren't thinking long-term!

So if you want to know the pitfalls to avoid, this ep is for you. Happy listening! 🍍

What if we told you that we have one, really easy trick to make your learning land better with your audience? Well you're in luck. Because that's exactly what Han's bringing to the podcast today. And it's all about terminology. If you want to get them to walk the walk, you've gotta talk their talk.

LINKS:

Han's LinkedIn

4 P's Podcast

The question of the day: Why is engagement still L&D's biggest challenge? Well it's no surprise that Han's got an opinion on this topic and she's here to give her two cents (including the fact she doesn't think marketing for learning® is the sole solution to the engagement challenge).

Every time Pinocchio lied, his nose got longer. The outputs and impact of his lie was immediate. And although that stopped Pinocchio lying, might bringing the outputs and impact of learning into the immediate term make people learn MORE? Han thinks so, and in this episode, she explains why.

LINKS:

Han’s LinkedIn

Seth Godin’s newsletter about the Pinocchio protocol.

Choice Hacking