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Hello everyone and welcome back to the Marketing Freaks podcast!

In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan.

Stick around for a chat through how to a) write a better plan and b) how to stick to it!

Oh - and if you haven’t yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

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Welcome to this week’s episode!

I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation.

To summarise what we cover:

• How to know ahead of time that you’re going to have issues (as much as is possible) and be in a position to react early
• What your first steps should be when you see performance declining
• What data to look at and how to assess what is going on
• Planning your next moves and being clear with your actions
• How to avoid knee jerk reactions and panic

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Welcome back to the marketing freaks podcast!

This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more.

Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way.

If you enjoy this episode please do subscribe on your favourite podcast player!

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Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast!

In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help!

We very much hope you've enjoyed this series, and if you have, please don't forget to subscribe for future episodes.

Enjoy!

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Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast!

This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe.

In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're moving the business forwards.

Enjoy!

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Welcome to our 3x part CMO series on the Marketing Freaks podcast!

This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe.

Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more.

In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should be.

Enjoy!

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In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space.

Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how performance skills translate into effective storytelling and audience engagement.

They also tackle the challenges brands face in adopting bold creative strategies and provide practical advice for overcoming internal resistance. Joshua explores the role of experimentation in performance marketing, the importance of aligning sales and marketing for better lead quality, and how brands can stay ahead by adapting to platform changes and AI advancements.

Key Takeaways:

• Understand how experimentation drives unexpected growth in performance marketing.
• Gain insight into aligning sales and marketing for better lead quality.
• Discover how to overcome brand hesitation and push for creative, engaging content.
• Gain insight into using simple tools like smartphones and in-app editors to create high-quality video content.
• Learn how to generate compelling content ideas by drawing inspiration from trending media and proven successful strategies.
• Discover how to build a business case for bold creative ideas by leveraging internal champions and industry examples.

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Welcome back to this week's episode on the Marketing Freaks podcast!

This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts.

In particular, the world of performance marketing, PPC and paid social is awash with magic hacks and tricks. But do they really work and can they help your efforts?

Key takeaways:

• Silver bullets don't always exist, and chasing them can distract you from what really matters
• Consistency is really key and one of the biggest secrets. Find what works and repeat!
• Don't forget to test - having an experimentation mindset is really valuable for hunting down the opportunities that work

Enjoy and subscribe for future episodes!