• Marketing Is A Waste Of Money: Proven Methods For ROI-Based Marketing, With Luke Frazier

  • Sep 3 2024
  • Duración: 58 m
  • Podcast

Marketing Is A Waste Of Money: Proven Methods For ROI-Based Marketing, With Luke Frazier

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  • Spent a fortune on marketing and got nothing in return? Are you tired of seeing your marketing budget go up in smoke? 🔥 You're not alone. 😩 Many businesses pour money into campaigns that yield zero results. Why? Because traditional marketing often misses the mark. Instead, focus on ROI-based marketing. 📈 In this podcast episode, Yaacov Steinberg and Luke Frazier discuss the topic of marketing as a waste of money and how to achieve a return on investment (ROI) in marketing. We will be discussing: Why marketing is a waste of money?Discover where to spend your budget effectively.Position yourself as the solution customers need.We'll also discuss the transformative impact of AI on marketing.Got a tight budget? No problem! We'll explore smart tactics for limited funds.And so much more! Summary In this podcast episode, Yaacov Steinberg and Luke Frazier discuss the topic of marketing as a waste of money and how to achieve a return on investment (ROI) in marketing. They emphasize the importance of having the right mindset, techniques, and skills in sales and marketing to take businesses to the next level. The key takeaway is to focus on understanding the customer and providing value in order to build a successful marketing strategy. About Luke Frazier: We think we know the impact of our story, until we talk to those who are impacted; then the story changes. Luke has spent the past 10 years in the worlds of marketing, psychology, and brand strategy. He has history in founding non-profits and for profits all centered around clarifying business stories to help profit and people grow. As a certified StoryBrand guide, he has worked with businesses all over the world to clarify their message and build better cultures. Luke is a proud father, husband, and friend to those in need. He aims to see everyone live out their best God-given story. Takeaways Having the right mindset, techniques, and skills in sales and marketing is crucial for business growth.Alignment between marketing and sales teams is essential for building trust and achieving success.Clarifying messaging and building strong brand foundations are key to effective marketing.Utilizing LinkedIn for networking and building relationships can lead to visibility and trust.Tracking the effectiveness of marketing efforts is important to ensure a return on investment. In-person events and networking are still valuable in marketing, despite the prevalence of digital marketing. So tune in, and let's get started! Chapters 00:00 Introduction and Background 01:52 Luke Frazier's Experience in Marketing 02:52 Why Marketing is Perceived as a Waste of Money 05:02 Where to Spend Money in Marketing 10:07 Tracking the Effectiveness of Marketing 14:54 Building Trust between Sales and Marketing 18:35 The Role of Business Owners in Sales and Marketing 20:24 Investing Time in Marketing Efforts 29:01 The Power of In-Person Events and Networking 31:58 Understanding Customer Problems 41:08 Finding the Balance Between AI and Human Touch 46:05 Building a Personal Brand and Company Brand 50:52 Positioning as the Answer to Customer Problems 54:02 Providing Value and Building Authority 57:01 Take Action and Start Implementing Learn More If you want to hear more about how Luke Frazier can help you, you can reach out to him via ⁠⁠⁠LinkedIn⁠⁠⁠ You can also grab the free website audit he offered here. If you want to hear more about how you can take your sales game to the next level ...Want to talk about what was discussed on this episode (or anything else really ) Book a Free 30-minute strategy session: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Are We Meant For Each Other?⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Yaacov Steinberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠yaacov@yaacovsteinberg.com⁠⁠⁠⁠⁠
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