Episodios

  • Ep. 62 Season 4: Turning Stories Into Students
    Sep 3 2024

    If you’re the chief communications person for your school or school district, how do you best market your programs? Listen up as I discuss how storytelling provides the surefire path to greater student enrollment.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    7 m
  • Ep. 61 Season 4: Ways to Reengage with Patients/Customers During the Summer
    Aug 27 2024

    Although summertime may mean fun and downtime, health risks still abound during this “let loose” season. Join me as I discuss how healthcare companies can re-engage with patients during the summer months.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    6 m
  • Ep. 60 Season 4: Marketing Strategies for Health Systems
    Aug 20 2024

    All health systems need strategic marketing to help us navigate the labyrinth of the healthcare world. Listen in as I explain how patient-focused marketing, thoughtful collaborations, and community engagement can help health systems stand out in the crowd.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    5 m
  • Ep. 59 Season 4: Transforming Business Connections into Business Opportunities
    Aug 13 2024

    How can you transform your business connections into business opportunities? The answer: Strategic networking and partnerships. Tune in as I explore these methods.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    8 m
  • Ep. 58 Season 4: Communication and Patient Engagement
    Aug 6 2024

    In this episode, I discuss how healthcare companies can employ personalized and consistent communication to strengthen patient trust. Listen in for the latest digital tools, and educational content and resources.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    8 m
  • Ep. 57 Season 4: Storytelling in Life Sciences Communication
    Jul 30 2024

    Storytelling in the pharmaceutical space, when done effectively, can make complex scientific information more relatable and understandable. Learn how you can utilize storytelling techniques to help improve the world at large.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    6 m
  • Ep. 56 Season 4: Crisis Communication in the Life Sciences Sector
    Jul 23 2024

    Crisis communication plays a vital role in leveling and managing public fear and misinformation, especially in the life sciences sector. Listen in as discuss ways you can mitigate crises in the life sciences sector.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    6 m
  • Ep. 55 Season 4: Building Patient Trust Through Transparent Communication
    Jul 16 2024

    In this episode, I discuss ways that healthcare providers can build trust with patients through transparent communication. I emphasize open and consistent communication, ethical guidelines, and product abilities, which all go hand-in-hand.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support
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    7 m