00:00 Introduction

03:16 Life Updates

06:04 Introduction to Tyson Drake and his Background

11:46 Merchandising and Marketing in Different Industries

27:39 Creating Effective Marketing Campaigns

30:54 Product Classification: A Tiered Approach

32:43 Category Expansion: Becoming a Kitchenware Brand

36:30 Forecasting and Inventory Management

50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

01:01:49 Measuring the Effectiveness of Marketing Channels

01:02:49 Challenges of Measuring TV and Streaming TV

01:06:14 Post-Purchase Surveys and Media Mix Modeling

01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

01:11:01 Creating Mental Availability and Being Part of the Consideration Set

01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer Positioning 01:10:17 Testing Messaging and Perception

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

Prescient.

https://www.prescient-ai.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in International Expansion 38:32 Team Structure and Communication for International Growth 48:04 Translation: Challenges and Considerations for International Markets 55:47 Media Mix: Diversifying Channels for International Reach 57:04 Influencer Partnerships: Expanding Brand Reach in International Markets 01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠

Prescient.

https://www.prescient-ai.io/operators Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9