Want to know about using AI in Digital Marketing? In this episode of Marketing Roundtable, we interview multiple discipline experts (Project Management, Web Development, SEO and Content) on how they utilize AI and LLMs in their everyday tasks. We’ll talk top tips for getting what you want out of AI, pros and cons for different tools, and put ChatGPT itself in the hot seat.

In Part 2 of our special Instagram case study episode, social media specialists Rachel and Tatiana sit down to review the hard data and share stories of virality, seasonality, and beyond!

Part 1 covered the kickoff phase of launching a new Instagram account, and reviewed topics like competitive analysis and documentation. Give it a watch now on our YouTube channel, or tune in wherever you get your audio podcasts.

What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and share the lessons we've learned along the way.