In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes.

Key Discussion Points:

Building the Revenue Engine: Key Pillars Bareld outlines the three main pillars essential for creating a robust revenue engine:

1. Data:

   • Importance of collecting accurate and comprehensive data.
   • Strategies for data governance to ensure data quality and reliability.
   • Techniques for updating and maintaining data integrity across the organization.

2. Data Relationships:

   • Defining and managing relationships between different data entities (e.g., contacts, companies, opportunities).
   • Best practices for setting up data relationships to enable effective analysis and decision-making.
   • Using tools like Salesforce and HubSpot to manage data relationships and drive business insights.

3. Business Processes:

   • Establishing and managing efficient business processes for marketing, sales, and customer success.
   • Defining the stages of the marketing and sales funnels and how to manage them.
   • Ensuring alignment across teams to speak a common language and work towards shared goals.

Join us as Bareld Meijering shares his invaluable insights and practical advice on mastering marketing operations and building a successful revenue engine. This episode is essential listening for marketers looking to enhance their strategies and performance in a rapidly changing environment.

Listen now on your favorite podcast platform and subscribe for more expert insights on marketing technology!

For more information and to connect with Bareld Meijering, visit his LinkedIn profile or explore his latest projects and insights on B2B marketing strategies.

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation.

Frans shares his Big Five components of best-in-class Martech stacks:

1. CMS
2. CRM
3. Marketing Automation
4. Customer Data Platforms
5. E-commerce

Key Discussion Points:

• Best Practices for Selecting and Integrating Tools
• Maximizing Current Technology
• Emerging Technologies to Watch

• Effective Data Collection and Management
• Improving Data Accuracy and Utility
• Common Pitfalls in Data Management

• Key Areas for Automation
• Balancing Automation and Personalization
• Measuring Automation Success

Join us as Frans Riemersma shares his wealth of knowledge and practical advice on optimizing marketing operations, making this a must-listen episode for B2B marketers looking to enhance their strategies and performance.

Listen now on your favorite podcast platform and don't forget to subscribe for more expert insights on marketing technology!

For more information and to connect with Frans Riemersma, visit his LinkedIn profile or check out his latest projects and insights on marketing operations.

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).

In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects.

This trio delved into the pivotal realm where sales meet marketing, exploring transformative strategies to amplify lead quality, supercharge the sales process, and drive unprecedented success. Every word from this conversation wasn't just advice—it was a clarion call to action for those ready to shatter limits and redefine what's possible in their domains.

**Sales-Marketing Integration: The Undeniable Game-Changer**

Jacob kicked off with a passionate declaration about the critical necessity of sales and marketing integration. It's no longer a 'nice-to-have'—it's the lifeline of thriving businesses. He dismantled the traditional silos that have long kept these powerhouses at a lukewarm coexistence. Imagine, Jacob urged a world where sales and marketing aren't just aligned but are seamlessly integrated, sharing goals, data, and triumphs. This unity, he illustrated, doesn't just bridge gaps; it creates a superhighway for lead generation and conversion, supercharging your business growth like never before.

**The Sales Process: The Keystone of Triumph**

However, the conversation took an electrifying turn when the focus shifted to the heartbeat of business success: the sales process. Jacob didn't just discuss the sales process; he redefined it. It's more than a pipeline; it's a battleground where discipline, strategy, and relentless determination decide the victors. He shared invaluable insights on optimizing this process, emphasizing agility, continuous learning, and the courage to discard what doesn't work.

Success, Jacob asserted with fervor, lies not in following the process blindly, but in mastering it, adapting it, and making it an unstoppable force that propels your business forward. He called upon listeners to adopt a mindset of perpetual improvement, to view every challenge as an opportunity to innovate and every failure as a lesson in disguise.

Listeners, the torch is now in your hands. With the wisdom from Jacob Schermers and a fire kindled within, the path to unprecedented success is yours to forge.

Thank you for tuning into The Marketing Technology Podcast.

Website Sales Architects: https://www.salesarchitects.nl/

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If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl