In this episode, Kari Anderson, a seasoned nonprofit executive and principal at Incite! Consulting, shares invaluable marketing tips tailored for nonprofits. With 25 years of experience in leadership roles across seven organizations, Kari now provides coaching and consulting services to ensure that nonprofits have the structure, systems, and practices to excel.

Kari emphasizes the importance of a cohesive communications and marketing strategy, regardless of the size of your organization. She discusses the challenges of piecemeal marketing efforts and the necessity of having a unified approach to prevent inconsistent messaging and confusion among stakeholders.

Key Episode Takeaways:

1. The Importance of Email Segmentation: Learn how to segment your donors effectively to customize messaging and improve engagement. Kari highlights the benefits of using donor software platforms and provides tips for defining your audience based on various donor traits.

2. Tips to Make Your Emails Pop: Discover essential tips for creating compelling and mobile-friendly emails. Kari shares statistics and insights on the effectiveness of personalized emails and the importance of regular, intentional communication.

3. Website Checklist: Ensure your website is user-friendly, transparent, and inclusive. Kari offers a checklist to make your website a powerful tool for engagement, including the importance of having an easily accessible donation page, listing staff and board members, and following accessibility guidelines.

Kari underscores the importance of marketing in creating awareness about your mission, building a network of advocates, and deepening relationships with supporters. She encourages nonprofit leaders to start where they are and implement one or two actionable tips from the episode to enhance their marketing strategy.

Resource Links:

• Nonprofit Tech for Good: https://www.nptechforgood.com

• HubSpot on Email Marketing: https://www.hubspot.com

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Visit her website at Incite Consulting