Welcome to our seventh installment of 'Marketing Fundamentals'! if you would like a copy of the document shown in this video, please go to Mauriceadavis.com/valut Check out the rest of the videos in the series: • Free Marketing Course | Intro To Mark... The world of business-to-business (B2B) transactions can be a bit overwhelming, especially if you're just starting in marketing. But fear not! This article is your ultimate guide to understanding and mastering the B2B buying process. We'll cover everything you need to know to confidently navigate this space, even if you're a small business or operating on a tight budget. Let's start by breaking down the different players in the B2B market. You have manufacturers or service providers, resellers or distributors, institutions, and governments. Manufacturers and service providers create unique products or services, while resellers distribute these offerings without making significant changes to them. 📌 Timestamps: 00:00 - Introduction 00:45 - What the course covers 01:25 - 4 types of B2B Markets 02:50 - 6 Steps of the B2B Buying Process 05:26 - How buying centers makes B2B Marketing more complex 08:44 - Different types of organizational cultures 10:20 - Different buying situations Other Resources A Beginner's Guide to Navigating the B2B Buying Process: https://mauriceadavis.com/a-beginners... 👥 About the Host: Maurice Davis is an experienced marketing professional who shares actionable insights and strategies to help you elevate your marketing game. 📬 Connect with Me: Get access to the course notes: mauriceadavis.com/vault Visit our Website: Mauriceadavis.com #Marketing #SmallBusinessMarketing #MarketingOnABudget #MarketingStrategies #MarketingFundamentals #MarketingTips #MarketingGuide"