In this episode, we hear the story of Saint Athanasius and how his persistence, integrity, and courage can offer inspiration for Catholic business owners.

Kristina shares insights on the detrimental effects of extreme competitive environments, the value of virtues in business, and the long-term cost-effectiveness of quality products.

Join us as we challenge the typical secular business advice and embrace a contra mundum approach, while also emphasizing the importance of balance, surrender, and consecration to Jesus through Mary in achieving success in the business world.

Referenced Links:
Article about St. Athanasius
https://www.catholicworldreport.com/2024/05/02/athanasius-of-alexandria/

Surrender Novena
https://catholicexchange.com/the-surrender-novena-let-jesus-take-care-of-everything/

True Devotion to Mary (book)
https://tanbooks.com/products/books/true-devotion-to-mary-with-preparation-for-total-consecration/

Total Consecration To Jesus Through Mary (free link)
https://www.catholiccompany.com/how-to-make-your-st-louis-de-montforts-total-consecration-to-jesus-through-mary/

Consecrating Homes, Schools, and Businesses
https://www.menofthesacredhearts.org/consecrations

Kristina delves into the topic of perfectionism and how it can impact entrepreneurs and business owners.

She shares her struggles with perfectionism and highlights its negative effects on projects, products, and businesses.

Kristina identifies various causes of perfectionism and offers practical advice on how to overcome this common challenge.

Listen in as she provides insightful guidance on how to handle perfectionism in a healthy way, and offers hope and encouragement for those who struggle with this.

Referenced Links:
Metanoia Catholic Academy
https://www.metanoiacatholic.com/academy

Transfiguration Life
https://transfigurationcounseling.com/

Free Coaching Consultation
https://bit.ly/3T8pZpF

In this episode, Kristina discusses the challenges of picking a niche and fitting it under one umbrella.

She emphasizes the importance of aligning the desire in your heart with what people are willing to pay for, debunking common niche myths along the way.

Kristina provides insights on the pitfalls of rushing the niche selection process and the necessity of working with paying clients for valuable market research.

She also addresses the myth that not knowing your niche means not knowing what you're doing and how to combat perfectionism in your business.

Join us for a deep dive into niche selection and learn how you can align your passion with your entrepreneurial endeavors.

Referenced Links:

• Start with Why - https://www.youtube.com/watch?v=qp0HIF3SfI4
• Free Coaching Consultation - https://bit.ly/3T8pZpF

In Part 2 of this series, we explore the remaining social trends affecting mission-driven Catholic brands. We also delve into the spiritual component of addressing these issues.

Whether you are an overtly Catholic company or one with aligned values, we'll shed light on how mission-driven brands can contribute to the common good and even serve as a platform for evangelization.

Get ready for an enlightening discussion on the intersection of faith, business, and societal challenges in this episode of Marketing Your Catholic Business.

Referenced Links
Human Formation with Metanoia Catholic
https://www.youtube.com/watch?v=R0GmgQsVOIg

Studies Show a 40% Decline in Empathy Among College Students
https://twentyonetoys.com/blogs/teaching-empathy/empathy-decline-college-students

Fr. Ripperger on Divorce, Abuse & Annulments
https://youtu.be/mrt7vFGMNvY?feature=shared&t=1920

Free Coaching Consultation
https://bit.ly/3T8pZpF

In this episode, we explore opportunities for greater storytelling, PR opportunities and more, by tapping into social trends that relate directly to your brand’s mission.

We also review how tapping into these social trends can distinguish your influential brand from competitors and stay at the forefront of your audience’s mind.

Join us as we adventure through the Top 10 Social Trends, starting with the first four in this episode of a two part series.

Referenced Links:

On Edge: Understanding and Preventing Young Adults’ Mental Health Challenges (Lack of Meaning, Purpose and Direction)

https://mcc.gse.harvard.edu/reports/on-edge

Three-fourths of Millennials Seek Meaning and Purpose, CRC Study Finds

https://www.arizonachristian.edu/2021/11/09/three-fourths-of-millennials-seek-meaning-and-purpose-crc-study-finds/

Almost a Quarter of the World Feels Lonely

https://news.gallup.com/opinion/gallup/512618/almost-quarter-world-feels-lonely.aspx

Chastity speaker Jason Evert has been targeted by ‘witches,’ had tomato soup dumped on him

https://www.lifesitenews.com/blogs/chastity-speaker-jason-evert-has-been-targeted-by-witches-had-tomato-soup-dumped-on-him/

Roger Scruton on What Is Beauty and Why We Need It

https://www.youtube.com/watch?v=jMAq1dPoB08

His BBC documentary has indecent images, so I’m not including a link here.

The Aesthetic City Podcast

https://podcasts.apple.com/us/podcast/the-aesthetic-city/id1613784991

Free Coaching Consultation

https://bit.ly/3T8pZpF

Manipulation in marketing seems to be an ever-present challenge, but in this episode, you’ll learn how you can easily avoid it by following certain time-tested principles from the Church as well as learning of a great alternative.

Kristina also explains the underlying cause of manipulation in marketing, and why you can not only be uniquely positioned to avoid this cause, but you can also use your ethical marketing as a competitive advantage and long-term business success.

Join us as we explore how to root your marketing in a strong ethical foundation free from manipulation.

Free Coaching Consultation
https://bit.ly/3T8pZpF

This is a continuation of last’s week’s episode, where we explore the common easy marketing mistakes that many Catholic business owners make, but could easily avoid.

We’ll explore common sources of frustration working with social media and other marketing contractors, the key to improve your marketing messaging, and signs that the customer has gotten lost in the marketing shuffle.

You’ll also hear about why you don’t have do marketing alone. So join us in the second part as we round out the list of common easy marketing mistakes, so you can avoid making them!

Free Coaching Consultation
https://bit.ly/3T8pZpF

This begins a two-part series about the 9 most common marketing mistakes. In Part One, the first four easy marketing mistakes, their symptoms and causes are explored.

Some of these mistakes may surprise you, and you may be relieved to hear you’re not the only one to make some of the other mistakes. Catholic business owners who are in a marketing pickle, or who are just starting out, will be able to get a lot of valuable insights and helpful tips.

Learn how to navigate, avoid, and begin to overcome the common mistakes, so you can get off the marketing mistakes merry-go-round and continue growing your business.

Resources Mentioned:
Trad Flags
https://tradflags.com/

The Largest Sacred Heart Flag in the World!
https://www.youtube.com/watch?v=1vUyhtgvtOM

Free Coaching Consultation
https://bit.ly/3T8pZpF