Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

4 words no marketer ever wants to hear...'Your marketing will fail' 😨

We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different...

That's right we're at MAD//Fest 2024 and in honour of our exciting partnership with MAD//Fest and their Female Leaders Club our branding has had a little makeover - so for the next couple of weeks, we are officially 'Marketing In The MAD//Fest' 😍

We're kicking off our collaboration series with our all-time favourite, Laura Thornley, EMEA Field
Marketing Leader at Contentful, Vodafone's Software Engineering Manager, Ana-Maria Pasparan and Danielle Bramley, Digital Operations Lead at Costa Coffee.

This episode sees us breaking down the importance of getting it right when it comes to technology in marketing and helping you get it right because no one wants to hear 'your marketing WILL fail. It is jam-packed with key takeaways and insightful discussions on how technology advancements, particularly through Contentful, are revolutionising marketing strategies for leading brands such as Vodafone, Costa Coffee and the wider Coca-Cola Company.

Ana-Maria and Danielle, share their personal experiences and strategies for integrating technology and marketing, emphasising the importance of flexibility, speed and collaboration between engineering and marketing teams to enhance customer experience. Something they both agree is all possible with their partner Contentful.

So, what are you waiting for? Tune in now to get exclusive insights into how these industry leaders are getting bold in their respective fields and driving innovation through synergy between tech and marketing.

And remember, without the right technology your marketing will FAIL 😱

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand.

Julie shares her journey at Pandora, the brand's history from humble beginnings in 1980s Copenhagen, their growth into the world's largest jewellery brand and their digital transformation in marketing.

Discover how Pandora personalises customer experiences and integrates technology to stay ahead in the digital age.

Plus, learn about the influence of social media trends on TikTok on Pandora’s success, and the role of technology in Pandora's marketing strategy.

Join us for an insightful conversation that dives deep into one of the most beloved jewellery brands.

00:00 Julie Hermann, Pandora
02:04 Intersection of Marketing and Technology
03:59 The Origin Story of Pandora
07:53 Pandora's Digital Transformation
10:36 Personalisation in Marketing
13:17 Technology and Integration at Pandora
14:55 Social Media Trends and TikTok

Julie Hermann
https://www.linkedin.com/in/juliemariehermann/
https://uk.pandora.net/en/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.

We're diving deep into the art of leveraging your sales team to supercharge your marketing efforts with Laura Thornley, EMEA Field Marketing Leader at Contentful. As a seasoned leader and advocate for strategic sales and marketing collaboration, Laura knows that true understanding between these departments can radically transform customer engagement and drive targeted outcomes. 🤝

And by mastering this sales and marketing collaboration, you will see your business grow in ways you never imagined…

In this week’s episode of our podcast, Laura joins us to explore the vital principles of cultivating a dynamic relationship between sales and marketing: From integrating sales insights to refine marketing strategies, to nurturing a culture where both teams are aligned in their goals—it's a treasure trove of wisdom and practical advice on building a cohesive powerhouse.

In this episode, you’ll discover:

🚀 How close sales and marketing collaboration can lead to more insightful customer understanding and significantly more effective campaigns.

👥 Strategies for building strong, enduring relationships within your teams to foster an environment of mutual trust and goal achievement.

🖌 Techniques for leveraging sales insights to tailor marketing materials that resonate deeply with target demographics.

🔗 The importance of relationship-building in crafting a united front that drives both sales and marketing towards common objectives.

💡 Leadership insights from Laura on how fostering this partnership can create a cycle of continuous improvement and innovation.

So, if you’re ready to elevate your business and create an environment where both sales and marketing teams thrive together, tune into this essential episode now to unlock the strategies you need to succeed, believe us, it's not to be missed.

📢 Don’t forget to LIKE & SUBSCRIBE to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.

Links & references

Laura Thornley

https://www.linkedin.com/in/lau-thornley/

Contentful

https://www.contentful.com/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world.

In this empowering episode "Finding your voice and embracing authenticity", Laura shares her insightful journey as a working mother and business leader, tackling the unique challenges that women face in the workplace, aiming to shed light on the struggles and triumphs of both women and working mothers in the business world and the critical importance of finding and fostering authentic voices & authenticity at work.


🌟 What to Expect in This Episode:

💬 Discover the power of embracing your true self to foster genuine connections and professional growth.

🧭 Hear Laura discuss the hurdles that female professionals and working mothers face and the strategies to overcome them.

👥 Learn about initiatives that Contentful and other industry leaders are taking to create more inclusive and supportive environments.

📣 Gain insights from real-life stories of women who are breaking barriers and making substantial contributions to their fields.

Laura not only shares strategies for overcoming systemic obstacles but also highlights the importance of supportive networks and mentorship in achieving career milestones. Her personal experiences as a leader and a mother add a rich layer of relatability as she advocates for workplaces where women can thrive without compromise.



🎙️ Tune into this riveting episode to understand the significance of authentic leadership and how it can transform the business landscape for women. If this episode inspires you, be sure to explore our other bonus episodes dedicated to advocating for equality and empowerment.



📢 Don’t forget to LIKE & SUBSCRIBE to keep up-to-date with future releases. And if you enjoyed this episode, please leave us a review and share it with your network. Your support helps us reach more people and continue to share insights into the current market.


Links & references

Laura Thornley

https://www.linkedin.com/in/lau-thornley/

Contentful

https://www.contentful.com/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Would you hire a “Chief Happiness Officer”? 🤔

Someone dedicated to looking after the happiness of your team?

Abdul Khaled is looking for one to join challenger brand, E.ON Next.

As the Head of Digital; Customer Experience and Digital Products, Abdul believes that to deliver the highest possible level of service and product for customers, and drive a customer centric experience, you have to start with your people. 👥

In this episode of Marketing in the Madness, Abdul joins Katie Street to reveal his 5 key principles for driving a high performance culture.

From attracting rockstar talent, to recruiting top performers who challenge your current team, to driving ambition and diversity - this episode is jam-packed with advice on how to create a culture of excellence.

In this episode you’ll discover:

🚀How a shift towards customer-centric, digital-first strategies can catapult your business to new heights.

👥Strategies for creating a culture that promotes continuous improvement and excellence.

🖌Tactics for building trust within teams and fostering a psychologically safe environment for creative problem-solving.

🔗Prioritising cultural fit and personal connections in the hiring process to build a cohesive team.

💡Leadership skills for setting ambitious goals, leading by example and providing tactical guidance.

Abdul Khaled: https://www.linkedin.com/in/abdul-khaled-digital/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital, Abdul Khaled is leading the way on. And we wanted to get the low down on the 'Why' and 'How' he is doing it.

We're back with another powerful BONUS episode of Marketing In The Madness, where Katie Street dives into the pressing need for not only equality and inclusion but also the empowerment of women in the workplace. This episode marks a significant collaboration with MAD//Fest, aimed at addressing gender biases and creating supportive environments for women's career growth, particularly within the tech and marketing sectors.

This week’s episode welcomes Abdul Khalled, a visionary leader dedicated to fostering female empowerment through a new mentorship program at E.on Next, to share a male perspective on advocating for change and creating inclusive environments that promote growth and opportunity for women.

Abdul shares his experiences of seeing talented women reject roles or hold back their ideas due to the male-dominated environment and the systemic barriers they face. Sharing what he is doing to drive change and introducing a groundbreaking mentorship program to empower women in his digital team; emphasising the importance of role models and calling for male activists, not just allies, to actively promote gender equality.

You can expect to hear:

💪 Breaking Down Barriers for Women: Addressing the systemic barriers women face in their careers and sharing insightful strategies for organizations to create more supportive environments.

🛠️ How Tech and Marketing Sectors Can Lead Inclusivity: Highlighting successful initiatives, such as mentorship programs and diverse hiring practices, that have reshaped industry landscapes.

👨‍💼 Business Case for Inclusion: Discover how fostering a culture where everyone feels valued and heard leads to greater employee satisfaction and improved financial performance.

👩‍💼 Empowering Female Leaders: The Importance of role models and Male Activists in promoting gender equality and supporting women’s career advancement.

And so much more...

Abdul's personal insights as a father and a leader add depth to his commitment to fostering an environment where everyone, regardless of gender, can thrive. This supports his calling for more businesses to adopt similar practices to drive innovation and success.

🎙️ Tune in to this empowering episode and discover the benefits of empowering women in business, and if this episode inspired you, why not check out our other bonus episodes where we continue to advocate for equality?

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️

Introducing Fabrice Khullar; Selfridges, Director of Product, Tech & UX and previously leading digital transformation at Sainsbury’s and Sky ✨

In this episode of Marketing in the Madness, Fabrice pulls back the curtain on major projects that transformed the customer experience.

From designing apps that changed how we grocery shop to creating new digital experiences in luxury fashion 👗👜👡

In this episode you will:

🚀Learn how global brands like Selfridges, Sainsbury’s and Sky stay ahead of the curve.
🤖Find out how cutting-edge technologies like AI are disrupting retail and what’s next on the horizon.
📱Get the inside scoop on how top brands generate ideas, test concepts and turn customer insights into amazing products.

This episode will give you exclusive strategies for driving innovation that you won’t find anywhere else.

Click play now to discover how the retail giants do it 🎥🎙️

Fabrice Khullar: https://www.linkedin.com/in/fabrice-khullar-4309153/

The Choice Factory: https://www.richardshotton.com/the-choice-factory

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/