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Ready to revolutionise your marketing approach without breaking the bank? Join us as marketing strategist Bec Chappell pulls back the curtain on how to align your marketing strategies with your business and sales goals for long-term success. Bec dispels the myths around marketing being just "fonts and colours" by underscoring the importance of strategic planning and branding from the get-go. You’ll discover why following trends might be the worst thing for your business and how tailored strategies can save you both time and resources.

You'll learn why understanding your product and knowing your target audience are non-negotiables for effective marketing. Bec emphasizes the foundational principles like the five Ps—product, place, price, promotion, and people—and why consistency and strategic execution are key to successful campaigns. Explore how reallocating resources, leveraging client insights, and cutting unnecessary expenses can optimize your marketing strategy. Clear reporting and adapting to evolving consumer behaviours can help you stay ahead of the curve and ensure your marketing efforts are driving real results.

Tune in as we explore innovative marketing strategies to fuel business growth. From the power of below-the-line tactics like word of mouth to the significant impact of personalized gifts, Bec offers unique insights into creative approaches that can set your business apart. We also dig into the current pricing landscape and why it’s crucial to understand what your customers are willing to pay before making any adjustments. Whether you're just starting out or looking to refine your existing strategies, this episode is packed with practical advice to help you create a profitable, sustainable, and successful business.

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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...