Martin Lycka welcomes Mark Hicks, Managing Director of the NCAA, to discuss the NCAA’s relationship with sports betting, college prop bets and protecting the welfare of student-athletes.

The pair also talk about the NCAA’s partnership with Epic Global Solutions which aims to teach students about responsible gambling and the impact of Caitlin Clark on women's basketball.

Martin Lycka welcomes Adam Warrington, Vice President of Responsible Gaming at Underdog Sports to discuss his time working in the alcohol industry at Anheuser-Busch and the differences between problem drinking and problem gaming.

The pair also discussed Adam’s time at Fanduel spearheading their responsible gambling ambassador program and Underdog’s new $1 million GuardDog fund that aims to help start-ups developing new responsible gaming technology.

Martin Lycka welcomes Arthur Paikowsky, President of the International Centre for Responsible Gambling to discuss Arthur's experience with the ICRG, formerly the NCRG, including growing the organisation, and their work and research in the United States and now beyond over the last 25 years.

Martin and Arthur also discuss Arthur's fundraising experience and the challenges charities face in this area, advertising in the industry, how new technologies impact combating gambling harms and much more.

Martin Lycka returns once again and joining him in the Safe Bet Show hotseat is Paul Burns, President and CEO of the Canadian Gaming Association.

In the latest episode, the duo talk about Paul's career before entering the gambling sector, comparing the two different environments, key objectives of the CGA and the Associations partnership with SBC regarding the Canadian Gaming Summit.

The Buckeye State's Amanda Blackford of the Ohio Casino Control Commission talks about how the state has adapted since the launch of sports betting one year ago, including expanding education at all levels.

Blackford also delves into how the OCCC has developed a process that integrates stakeholder feedback at every level and how that has improved the industry in the state.

The latest person to enter the Safe Bet Show hotseat is Michael Auer, the Founder and Managing Director of Neccton.

Joining Martin Lycka, the duo discuss the importance of statistics, the UK White Paper consultations and its key priniciples, while also reflecting on the future of the UK market.

Later on in the show, Lycka quizzes Auer on which responsible gambling tools he believes to be the most efficient.

There are many dynamic duos. Bert and Ernie. Batman and Robin. Sonny and Cher. For US online gambling, you could arguably put Entain SVP American Regulatory Affairs & Responsible Gambling Martin Lycka and Princeton Public Affairs Group’s Bill Pascrell III on the list.

The two joined forces at SBC Summit Barcelona for a live version of The Safe Bet Show. The two longtime colleagues reminisced on their years of work to bring gambling expansion to the US, most notably in New Jersey. They also took a deep dive into Pascrell’s family and its long history in the US political space.

Up in the hot seat of Martin Lycka’s Safe Bet Show this month is Richard Taylor, Senior Manager Responsible Gambling at BetMGM, discussed his career in the US military, construction and how his path led to BetMGM.