• Mastercard: Creating experiences beyond transactions

  • Dec 16 2019
  • Duración: 34 m
  • Podcast

Mastercard: Creating experiences beyond transactions

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  • Resumen

  • Mastercard is on a mission to curate and create priceless experiences that money cannot buy, says Raja Rajamannar, CMO of the technology company, on the latest episode of the Innovators podcast. At any given time, the company is hosting over 750 of such experiences globally. During this episode, Rajamannar tells us how this strategy addresses customer passion points, what he's doing to drive loyalty through purpose, and why the company is launching an industry first: its own sound.
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