If everyone else in business is playing checkers, you need to be the one playing chess. By creating solid structures in your business that are backed by data, rather than just a ‘feeling’, you have all the information you need to build strategies that set you up for growth. Our guest this week, Isabelle Violet, knows the importance of mastering your numbers. Isabelle is the founder of Empress Collective Studio, and is one of Perth’s most sought-after bridal makeup artists. From Bobbi Brown to MAC, working with some of the biggest names in beauty has shown Isabelle that the skills she gained from the cult brands are just as applicable to business as they are to the makeup chair. She highlights the importance of knowing exactly what your customer needs and then creating a strong brand image and ethos that is targeted towards that ideal customer. After then taking the leap to lease her own beauty salon, she quickly learned that having your business clearly structured is critical to manage strategies for your development. We’re covering all your bases, from legal requirements, pricing strategies, and automations to make your business work for you, instead of the other way around. Don’t just know your numbers - learn them like the back of your hand, and you’ll have the secret code to unlocking your business’ full potential!

We’re not missing a single detail:
🔥 Setting clear business structures as foundations for strategy building
🔥 Relying on proven data to make strong business decisions
🔥 Forming an adaptable and resilient mindset
🔥 Benefits of having a strong support system as a business owner

Whether you’re a soft glam or a dewy natural kind of girl, Isabelle loves to share all of her beautiful bridal makeup looks - head to her socials for the inspo you need for your next appointment: https://www.instagram.com/empress_collective_hmua/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

If you have a burning question you’d like me to answer on the show, or just simply want to connect, reach out to me on IG.

And if you’d like to join our movement of ambitious beauty leaders, connect with us.