In today’s episode of the Growth Lab podcast, Matt (@iam_mattharris) shares his experience and insights on cold calling. He discusses the purpose of a cold call, how to structure one, and provides five bonus cold calling tips.

Matt emphasizes the importance of securing the next step and creating a level of confidence during a cold call. He also outlines a basic cold call structure and wraps up the episode by giving 5 bonus cold-calling tips.

Key takeaways

* The purpose of a cold call is to secure an in-person meeting or another call.

* A winning cold call should be concise, generate interest, and take no more than five minutes.

* The basic structure of a cold call has up to seven steps, including an intro, a value prop, an ask, and objection handling.

* Handling objections effectively is crucial in cold calling.

* Maintaining a casual and comfortable tone, using call outlines, and preventing prospects' resistance can improve cold-calling success.

Timestamps

[00:00] Introduction

[01:29] Download The Simple Guide to Cold Calling

[02:04] The Purpose of a Cold Call

[04:42] Objection Handling and Qualifying Prospects

[05:18] Five Bonus Cold Calling Tips

[06:05] Subscribe to The Growth Lab newsletter

Resources

Subscribe to The Growth Lab newsletter here.

Grab your copy of A Simple Guide to Cold Calling here.

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Get in touch

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