Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital commerce platform just before the pandemic.

In this episode, Christopher talks about the unexpected growth Puma saw when they launched their South Africa eCommerce site and how they quickly adapted to the challenges of balancing supply chains, forecasting, and managing customer demand during such an uncertain time. He also shares his thoughts on how Puma has been using data analytics and AI to get a better understanding of their customers, optimize their operations, and improve profitability.

Christopher explains how Puma has embraced omni-channel strategies and worked closely with brick-and-mortar partners, online marketplaces, and third-party platforms to grow their business. He also touches on the importance of product inventory management and how the company is staying agile in a fast-changing retail environment.

If you’re interested in how data, customer experience, and smart business decisions come together to grow an eCommerce operation, this episode is a great listen. So, sit back and enjoy this conversation between Eitan and Christopher Baird.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Christopher Baird, Head of Ecommerce South Africa at PUMA Group

LinkedIn: https://www.linkedin.com/in/christopher-john-baird/

PUMA Group: https://about.puma.com/en

Watch the full Youtube video here:

https://youtu.be/JwMOT2M64ss

Takeaways:

• Agility

Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations.

In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings together the best technology providers to create a more seamless, efficient eCommerce ecosystem. Eitan and Justus discuss key challenges and opportunities in global eCommerce today, including the impact of direct fulfillment from China, the role of AI in logistics, and how data-driven decisions can improve efficiency.

They also explore how NEX helps retailers expand globally through its network, offering solutions that simplify customs processes, improve supply chain management, and give retailers more control over their operations.

Later, Justus offers some practical advice for eCommerce businesses looking to scale internationally and shares a bit about how he balances his busy work schedule with family life and sports. If you’re looking for strategies to optimize your eCommerce supply chain or are curious about how technology is transforming cross-border logistics, this episode is packed with valuable takeaways.

Let’s jump into the conversation with Eitan and Justus.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Justus Klüver - Schlotfeldt, Chief Executive Officer at NeX eCommerce

LinkedIn: https://www.linkedin.com/in/justus-kl%C3%BCver-schlotfeldt-265a5380/

NeX eCommerce: https://nex-network.com/

Watch the full Youtube video here:

https://youtu.be/PaO9AZk4GCw

Takeaways:

• NEX is a global acting ecosystem for cross-border e-commerce, connecting technology providers, logistics companies, and...

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is chatting with Eagan Heath, who runs Asymmetric Marketing, a digital marketing agency that helps businesses with everything from PPC, SEO, and landing pages to web design and analytics.

In this episode, Eitan and Eagan cover a lot of ground. Eagan shares how the constantly changing marketing space keeps things interesting, and why businesses need to be ready to adapt to new channels as they pop up. They discuss how platforms like Google and Meta are becoming more competitive, making it harder for businesses to get noticed through traditional methods like SEO and paid search. Eagan also touches on the importance of getting back to the basics—knowing your audience, understanding their needs, and creating content that speaks directly to them.

They also explore how newer approaches like influencer marketing and TikTok can offer fresh opportunities, and why it’s crucial to balance marketing efforts across different stages of the funnel. Whether you’re working on email, SEO, or paid ads, this episode has some great takeaways on how to stay focused in a crowded digital space.

Stay tuned for some valuable strategies and a down-to-earth conversation on what really works in digital marketing today.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Eagan Heath, Digital Marketing Agency Partner at Asymmetric Marketing LLC

LinkedIn: https://www.linkedin.com/in/eagan-heath/

Asymmetric Marketing LLC: https://asymmetric.pro/

Asymmetric Marketing LLC LinkedIn: https://www.linkedin.com/company/asymmetricmarketing

GetFoundMadison: https://getfoundmadison.com/

Watch the full Youtube video here:

https://youtu.be/MmSYdHthSrQ