In this empowering episode of Women Empower Wednesdays, host Bri Logue sits down with Nikki Rausch, the accomplished CEO of Sales Maven. Nikki, with her 25 years of sales experience, has shifted from a corporate sales role to an educator and coach helping entrepreneurs, especially women, master the art of selling authentically and effectively.

Summary:
Nikki shares her journey from a high-flying corporate sales career to becoming an entrepreneur focused on teaching strategic and authentic sales techniques. She discusses the pivotal role communication plays in sales, drawing from her extensive background in neuro-linguistic programming (NLP) to enhance interpersonal interactions and business negotiations. Nikki emphasizes that sales should not be seen as coercive but rather as a collaborative process aimed at mutual benefit.

Show Notes:

1. Nikki's Transition to Entrepreneurship: How she shifted from her corporate sales career to starting her own business focusing on sales coaching.
2. The Role of NLP in Sales: Nikki explains how neuro-linguistic programming has transformed her communication skills and how she applies these techniques to improve her clients' sales processes.
3. Challenges Women Face in Sales: Discussion on the common hurdles female entrepreneurs encounter in sales and how Nicki's approach helps overcome them.
4. Sales Maven Society: Nikki introduces her group coaching program where she supports clients in refining their sales skills in a community setting.
5. Personal Insights and Advice: Nikki shares personal anecdotes and advice for entrepreneurs struggling with sales, emphasizing the importance of genuine communication and understanding buyer signals.
6. Books and Resources: Information about Nikki’s books, including titles like "Buying Signals" and "The Selling Staircase," which provide further insights into her sales philosophy.

Connect with Nikki:

https://yoursalesmaven.com/
https://www.facebook.com/yoursalesmaven/
https://www.instagram.com/your_sales_maven/
https://www.linkedin.com/in/nicolerausch/

Connect with Bri:

Website: www.brilogue.com
IG: @bri.logue
FB: @bri.logue

Want to be on the podcast?

Send me an email at: podcast@ivory.media