Masters of Service

De: Whiteboard Geeks
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  • Resumen

  • The Show for B2B Service CEOs who want to grow their business. We're dedicated to talking to in-the-trenches experts to find out what's working now to grow revenue for B2B service businesses and agencies.
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Economía Marketing
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Episodios
  • "Revolutionizing B2B Technology Services: A CEO's Journey to Success" with Sean Kline

    "Revolutionizing B2B Technology Services: A CEO's Journey to Success" with Sean Kline
    May 12 2023
    On this episode of Masters of Service, Kurt interviews Sean Kline, CEO of Turbotek, who shares his experience transitioning from a marketing executive to a CEO and the importance of providing concrete value and staying in touch with customers. Kline recommends 'The Effective Executive' by Peter Drucker for executives in small or large enterprises.
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    17 m
  • "Mastering the Art of Marketing: Unleashing the Power of AI, Narrative, and Storytelling" with Spencer Kelty

    "Mastering the Art of Marketing: Unleashing the Power of AI, Narrative, and Storytelling" with Spencer Kelty
    May 12 2023
    On this episode of Masters of Service, Kurt interviews Spencer Kelty from Yogi, discussing the company's AI technology that analyzes customer feedback to improve products and marketing strategies. Kelty shares a success story of how Yogi helped a regional staffing agency grow by improving their digital presence and connecting with their community. They also talk about the importance of aligning marketing with revenue and long-term business goals.
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    22 m
  • "Revolutionizing Contract Management with AI: The Journey of Evisort's CMO" with Michaela Dempsey

    "Revolutionizing Contract Management with AI: The Journey of Evisort's CMO" with Michaela Dempsey
    May 12 2023
    Join Kurt and Michaela Dempsey, CMO of Evisort, on this episode of Masters of Service as they discuss the benefits of using an AI-powered contract life cycle management platform. Michaela stresses the importance of understanding customers and building relationships with them. She also recommends the book 'How to Win Friends and Influence People' and invites listeners to connect with her on LinkedIn.
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    18 m

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