Have you ever witnessed someone lose their temper over a hotel room upgrade? It happened to me while traveling with a famous personal development speaker who shall remain nameless. After a long day, we arrived late at night for our speaking engagement, and He asked the clerk for an upgrade. She politely declined, which didn't go over well.

6 Reasons Salespeople Win or Lose a Sale

Finally, we need to know when to connect and when to build credibility. With some people, we sense an instant connection; with others, we need to establish our expertise first. But how do we know which approach to take? Learning to adapt our first impressions can make all the difference. Join us in this week's podcast to explore Adapting your 1st Impression - Connect or Credibility.

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FOMO has gained significant traction in the digital age, where social media and online marketing amplify our awareness of what others are doing, buying, or experiencing. This heightened awareness can lead to a powerful emotional response, driving people to purchase or engage in activities they might otherwise pass on.

The Psychology Behind FOMO (Fear of Missing Out)

FOMO taps into a powerful psychological drive that motivates people to take action to avoid missing out on something valuable. You can be more influential by understanding and leveraging FOMO and Fear in your persuasion strategies.

Join me for this week’s podcast on How To Use FOMO and Fear To Seal The Deal. You will discover how to leverage FOMO, use fear, and create more urgency using proven techniques.

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Obligation has been used as a persuasive technique since the beginning of time. We see companies offering free downloads, free estimates, or gifts in the hope of opening the door to persuasion. The Law of Obligation, also known as pre-giving or reciprocity, states that when others do something for us, we feel a strong need, or urge, to return the favor.

Returning the favor rids us of the obligation created by the first good deed. The adage "one good turn deserves another" is a part of social conditioning in every culture. And, even beyond that, the maxim serves as an ethical code that does not necessarily need to be taught, but is understood.

Study: Free samples increase sales, work better than end-of-aisle promotions

The Psychology of Free: Does Giving Free Samples Increase Sales?

Join me for this week’s podcast on How Free Increases Engagement, Involvement, And Sales. You will discover why giving away free products, offering free services, and using trial offers are powerful forms of persuasion. I will talk about the science and application of the freebie.

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