Media Roundtable

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  • Resumen

  • Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
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Episodios
  • Engaged, not Enraged - Kellyanne Conway and David Plouffe on Podcasting Across the Aisle

    Engaged, not Enraged - Kellyanne Conway and David Plouffe on Podcasting Across the Aisle
    Jul 31 2024
    “It's easy to be enraged. It's essential to be engaged.” - Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) The Media Roundtable is back! This week we’re going back to our roots and one of our passions: Civil Discourse in Audio. Dan Granger, (CEO & Founder at Oxford Road) welcomes bi-partisan hosts of the new podcast; The Campaign Managers with Kellyanne Conway (former Campaign Manager and Senior Counselor to former President Trump) and David Plouffe (former Campaign Manager and Senior Advisor to former President Obama). They’re talking: The Power of Listening to Other Opinions, The Divided and the Deciders, Civility, and more. Let’s dive in.
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    38 m
  • Camp CAO - Chief Audio Officer Summit ‘24 Highlights

    Camp CAO - Chief Audio Officer Summit ‘24 Highlights
    Jul 25 2024
    "It was just great to see that community taking place right in front of our eyes." James Ingrassia, (EVP of Client Services, Oxford Road) The Media Roundtable is back! This week we recap the epic whirlwind of our 2nd Annual Oxford Road CAO Summit in Hollywood last week. Dan Granger, (CEO & Founder, Oxford Road) breaks down the highlights with brilliant CAOs/attendees: Mae Haynes, (Brand Media Manager, The Home Depot/GCC/Blinds.com) Brynn Greenelsh (Marketing Manager, Auctane–Stamps.com & ShipStation) Dominic Palombo, (Senior Partnerships Manager, Caldera + Lab) James Ingrassia, (EVP of Client Services, Oxford Road) The team’s talking: summer camp vibes, creative testing, the maturing audio industry, ideal ad load, and more. Let’s dig in.
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    1 h y 3 m
  • Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen

    Audio’s Rule of Thirds with Rhapsody Voices’s Mike Jensen
    Jul 17 2024
    “We really want to deliver on the connectivity between the host, the sponsors, and the audience.” - Mike Jensen, CEO of Rhapsody Voices This week, our Ad Infinitum superhost Stew Redwine brings you a very special guest—Mike Jensen, CEO of Rhapsody Voices—to chat about the many Rules of Three in audio. Audio is replete with threes: first, there’s production: voice-over, sound design, and music. Then, there’s the classic story structure of beginning, middle, and end. Of course, there’s also timeless rhetorical appeals: pathos, logos, and ethos. Mike adds a fourth dimension: the Host, the Audience, and the Sponsor. With all these forces at play in audio advertising, how can marketers make heads or tales of things and get the best ads for their dollar? Check out the episode for more insights from these two major players in audio, plus everyone’s favorite segment, on-air ad ratings!
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    52 m
Marketing Economía
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