Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

Find out:
- What is Brad's experience in the industry?
- What he sees are the industry's biggest challenges and how we might address them?
- What does he do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Brad here: linkedin.com/in/brad-moranchek-a4110818

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#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.

My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.

Listen to find more about:
- Lauren's experience in the industry and what is she most proud of professionally
- What she sees are the industry's biggest challenges and how we might address them
- What does she do to unwind and recharge?
- Plus best industry leadership tips and more!

You can find Lauren here.

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#MediaSnack​ Meets is an interview with the curious media professionals who are reshaping the global industry.

Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.

Marketer?
For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study

The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.

The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”

The report outlines 12 categories with detailed findings and provides recommendations for improvement across all 12. It has been described as a 'playbook for advertisers wanting to understand and improve results in programmatic'.

With all this insight, the challenge for advertisers is not what to do (the report provides plenty of guidance), the challenge is to know where to start.

There’s no obvious 'one size fits all' solution. Where your brand needs to focus will undoubtedly look different from other brands.

On this episode of #MediaSnack LIVE, we were joined once again by Bill Duggan from the ANA and were thrilled to welcome special guest Brad Moranchek, Sr. Director of Global Media at Kimberly Clark and one of the brand leaders who participated in the study.

We answered questions advertisers have about the report findings and got a closer look at how this study helped inspire change at Kimberly Clark.

We also gave steps advertisers can take to discover how much of that $22 BILLION pie could be theirs for the taking!

Download the full ANA report for FREE HERE.

At ID Comms, we believe that Brands Deserve Better Media. For more on how we can help your brand get more value from your media investments, visit www.idcomms.com