Jessica Cuevas, is the Founder and Creator of Viva la Mami, LLC, is a podcaster, coach, and community builder. Once Jessica became a mom in 2021, she noticed that there was a lack of representation of Latinas in the motherhood space. She created this platform after seeing negative stereotypes of the Latina mom online and on social media. Coming from an educational background, Jessica felt the need for Latina moms to share their stories and for Latina professionals to share their expertise so that moms can be better informed about the nuances of Latina motherhood. Since 2022, Jessica has created a podcast and community of modern Latina moms who are reclaiming or following their culture all while mothering in a modern world. She's on a mission to help moms redefine the meaning of madrehood through education and storytelling from a culturally-relevant lens. Jessica helps modern moms find their own path of madrehood and is striving to change the narrative of what the internet and the media perceives Latina moms to be.

Jessica resides in Chicago with her high school sweetheart and two boys who are currently 3 and under. Not only is she a mompreneur and stay-at-home mom, but she continues her passion in college access where she works part-time as a College Counselor at a non-for-profit organization in Chicago.