• Meeting People Where They Are with Marcy Ullom of VitaGlide

  • Apr 15 2024
  • Duración: 28 m
  • Podcast

Meeting People Where They Are with Marcy Ullom of VitaGlide

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  • Resumen

  • Marcy Ullom, CEO of VitaGlide, the manufacturer & distributor of the VitaGlide exercise and rehab machine for people with limited lower body movement, reveals how helping people starts with meeting them where they are. We talk about why it's so important to listen to customers, to understand to their goals, and to embrace their ideas. She shares that you not only need to hear what they are saying, but that you need to listen for the emotional undertone, which is even more telling about what they are striving to achieve. Marcy describes both the ambition and challenges she and her husband Hugh have navigated since purchasing VitaGlide, revitalizing the brand, and improving the product's functionality for users. We also discuss marketing for VitaGlide, which prioritizes emotional benefits over product features, so that potential customers feel like it's designed with them in mind.


    Contact Info:


    Marcy Ullom - https://www.linkedin.com/in/marcy-ullom/

    Kevin Perlmutter - https://www.limbicbrandevolution.com/


    Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC


    Hosted on Acast. See acast.com/privacy for more information.
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