This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring.

The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two locations in Mexico, a European office in the United Kingdom, and a facility in India added last year.

We discussed what being based in Glens Falls means for the company and the area, how innovation and agility are at the core of the company’s success, and how marketing is not only used to reach potential customers and partners but also to educate and connect with potential future customers and employees at all stages of their careers.

There is a lot of information and inspiration in this episode which is a REAL Building Success Story.

(I apologize for the poor audio quality of this episode. My usual audio recorder failed on me!)

Take action!

• Determine three ways that you can use your marketing to reach potential future customers and employees in the early stages of their careers.
• Then, email admin@placentric.com with your plan and get a quick evaluation from Ann Donnelly.

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