This week’s topics include:

🫱Algorithms: Some of the key touch points and trends to accelerate your visibility.

🫱B2B marketing: How Rory Sutherland’s philosophy on B2B marketing is reframing the science behind what really matters.

🫱How will ad companies look in the future.

🫱The burden of choice: How AI is supplying the through balls for more shots on goal.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

🔎Apple Intelligence: Have Apple lost their edge or are they showing up right on time.

🔎The best marketing strategy ever: How Nicole the Intern’s ‘solo’ marketing strategy, is taking over the internet.

🔎 Orchestrated media tactics: Why relying on individuals may not be in your best interests.

🔎 MSCHF: From marketing agency to cult heroes in the fashion world.

🔎Jacquemus, Jacamo, Jacamez or Jack Moose: How luxury fashion is becoming social first.

🔎 Why you should focus on building an audience before building distribution.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

⭐Nike’s latest collab: Is it rule one of marketing or should we be letting old trends die out?

⭐Attention at all costs: What does Alexander Wang’s latest ad campaign teach us about high agencies battle for attention.

⭐Catty’s viral tweet: Why high visibility doesn’t always equal high performance.

⭐’Just because you can, doesn’t mean you should’: The outdated career construct which may affect your enjoyment in employment.

⭐A players and where to find them.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

🤘Sam Altman: Has he gone too far this time?

🤘Why Open AI’s latest scandal only contributes to the lack of trust in Artificial Intelligence.

🤘Which new kids on the block will be at the forefront of AI innovation.

🤘Hiring: Landing the perfect employee and tips on how to do so.

🤘Miss of the month: Why 1000’s of brands missed the perfect ad opportunity with the New York/Dublin Portal.

🤘Ad of the month: Why did ‘e.l.f. Cosmetic’s’ corporate communication ad go so viral?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

🔥 The Met Gala memes.

🔥 What makes a great ad and why you shouldn’t trust an ad agency that can’t market themselves.

🔥South by South West is heading to London: Our thoughts.

🔥Are Apple in the middle of an identity crisis?

🔥How to bounce back after back to back misses.

🔥AirBNB just cannot lose: Here’s why.

🔥Ten lessons from Mark Zuckerberg: A business guide from an early founder of Facebook.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

📷 British vs American marketing: Why the Hardest Geezer went from loved to hated.

📷 How strategy and creative briefs differ: The full breakdown.

📷”You move what you measure’, the ‘Cattyism’ for creating ‘smart goals’.

📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant.

📷 Social media 3.0: Should you team be onboard?

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

👋 The TikTok ban and the importance of getting ahead if you’re a creator.

👋Meta’s AI race and Zuckerberg’s personal brand revamp.

👋Snapchat’s new positioning: What does this mean for the future of the platform.

👋TikTok shop’s controversial rise and why it is here to stay.

👋Calvin Klein’s X strategy: Farming impressions or mastering the algorithm.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev

This week’s topics include:

🕓 Why Marques Brownlee dubbed Humane AI as ‘The worst product I’ve ever reviewed'

🕓 TikTok UGC ad rollout: Is it ineffective marketing or simply lowering the barrier to entry?

🕓 Why Cameo’s poor business model has resulted in 90% staff redundancies.

🕓 How the fundamentals from brand marketing can make you a better product marketeer.

🕓 Underrated skills in marketing: Our definitive list.

Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.

Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.

Follow Catty on LinkedIn: / cathal-catty-berragan-8a2270a0

Follow Oliver on LinkedIn: / oliveryonchev