You know what your customers’ least crowded inbox right now is? Their mailbox. In this week’s episode, Jeremy, Ben, and Mark break down how CVG has built their Direct Mail program to over 6-Figures+ in attributed revenue. Acquisition costs are getting harder as CAC have spiked and Facebook ads are getting harder. As a great retargeting channel it’s a must have addition to your Owned channels to continue to drive your retention efforts. Dive into the basics of how to send automations and campaigns in direct mail.

In this week’s episode, Jeremy talks to the co-founder of Hush Blankets, Aaron Spivak. Just coming off a successful exit, Aaron could tell us a lot about developing products with lasting potential and investing in the brand’s community. But today he and Jeremy also talk about the value of building (and scaling) a good team and why that is an essential component of a brand’s good growth. There are lots of decisions to make in hiring - when to do it, whether to take on freelancers or grow a team internally, and how to use generalists and specialists well as you grow. Listen ahead for great insight into how scaling a team can go hand-in-hand with scaling your business. 

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In this week’s episode Jeremy sits down with Christopher Maroney-Pettit, Co-Founder of the Email & SMS Marketing Agency Ecom Growers to talk about why simple always wins in email and SMS design. On the back-end it can be complicated, and Chris walks us through his strategies for capturing customer data and segmenting it, but in terms of design less is always more. Branded emails can be content heavy, but conversion should be to the point.  In the second half of the segment, Jeremy and Chris speculate on the future of marketing channels and possible scenarios for Web 3 and NFTs to upend the DTC experience. 

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