• Mike Jeffs - Talking Cross Functional Marketing

  • Jun 24 2022
  • Duración: 28 m
  • Podcast

Mike Jeffs - Talking Cross Functional Marketing

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode of the State of Customer Storytelling podcast, Mike Jeffs, Customer Marketing Director at Mavenlink (which is now part of Kantata), talks about cross-functional customer marketing and case deflection.


    Mike explains that information gathered from customer marketing benefits everyone in a company. As such, the customer marketing and customer support teams can do a lot to add value to the initiatives of other departments, like sending out NPS surveys. By getting other departments involved in customer advocacy interactions, companies can produce better products and services that the customer wants.


    Mike also details how he worked to build a search engine to answer all customer questions as quickly as possible. Doing this meant his customers didn’t need to wait for an answer and could find it quickly and easily directly from the company, building trust in the process. Mike emphasizes that trust and speed are the keys to creating lasting customer relationships.


    To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.

    Más Menos
activate_WEBCRO358_DT_T2
Más Menos

Lo que los oyentes dicen sobre Mike Jeffs - Talking Cross Functional Marketing

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles