Guest: Alicia Farricelli, Emotional Intelligence Consultant

Topic: Why business growth begins with emotional growth

In this episode, Rodric sits down with emotional intelligence consultant Alicia Farricelli to explore why so many business leaders hit a ceiling—not because of a lack of strategy, but because of unhealed emotional patterns.

💡 Key Highlights:

• The myth of “separating business from personal”
• Signs that you haven’t done the inner work (and how it shows up in your leadership)
• Why high emotional intelligence is a non-negotiable in post-COVID business environments
• Alicia’s personal journey from burnout and breakdown to aligned success
• How nervous system regulation rewires your capacity to lead
• The truth about firing (sometimes it's the best gift you can receive)
• Her best advice for college grads entering today’s workforce

🧠 Top Quote:

"We’ve got a world full of unhealed inner children trying to run companies. What they really want is to feel safe." – Alicia Farricelli

🔗 Connect with Alicia:

Website: https://aliciafarricelli.com

Instagram: alicia_farricielli

Facebook: Alicia Farricielli

Linkedin: Alicia Farricielli

Workshops • Leadership Coaching • Speaking Engagements

📌 Timestamps

00:00 – Intro

01:18 – Alicia’s work in emotional intelligence

04:32 – Why “I need results, not therapy” is a red flag

09:45 – How suppressed emotions sabotage leadership

14:22 – Signs you need to do the inner work

18:40 – Leadership growth starts with emotional accountability

24:18 – Alicia’s origin story: burnout and breakthroughs

30:05 – Advice to college grads (stop listening to your parents?)

33:50 – Final thoughts: Let go of shame, lean into healing

🔄 Share this episode with a leader who’s doing the inner and outer work.

Resources:

Million Dollar Flip Flops

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Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

www.MillionDollarFlipFlops.com/book

**P.S.** Every book you buy gets us one step closer to sending...

🧠 Episode Summary:

In this high-powered episode of Million Dollar Flip Flops, Rodric welcomes digital marketing veteran Borja Cuan, co-founder of Four15 Digital. With 24+ years in the game and $280M in managed ad spend projected for 2025, Borja drops raw, actionable insights on media buying, platform strategy, and why patience and communication are everything when it comes to performance marketing.

This is the episode you send to anyone who says, “Let’s just test a couple hundred bucks and see what happens.” Spoiler alert: that’s not how it works.

🔥 Highlights & Takeaways:

• [01:30] – Borja’s journey from internet startup employee #29 to co-founding a top-tier digital agency
• [06:20] – Why defining your Ideal Customer Profile (ICP) is step one in any media strategy
• [08:45] – The truth about marketing budgets: even a 10x ROAS doesn’t guarantee unlimited spend
• [12:10] – Human capital post-COVID: the new expectations and challenges of hiring
• [15:40] – How transparency and alignment set the tone for client relationships
• [19:15] – The 90–120 day commitment rule for testing paid media channels effectively
• [25:00] – Creative testing: what to do when you find a winner and how to iterate
• [32:30] – What really makes an agency worth working with (hint: it's not the sales deck)
• [36:00] – Why investing in client relationships is how you create retention and standout results

💬 Favorite Quotes:

“Eventually the wave will crash. Don’t get complacent—iterate while you win.” – Borja Cuan

“When someone tells you ‘we’ll spend unlimited if it works,’ they rarely mean it.” – Borja Cuan

“Relationships outlive ROAS. Take your clients to dinner.” – Rodric Lenhart

🔗 Connect with Borja Cuan:

🔹 LinkedIn: Borja Cuan

🔹 Agency: four15digital.com

Resources:

Million Dollar Flip Flops

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Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

www.MillionDollarFlipFlops.com/book

**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!

In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.

They break down:

• Why top-of-funnel trust is broken—and how to fix it
• The 4 Trust Triggers that move cold leads to warm buyers
• Why “About Me” pages still matter—and how to do them right
• The psychology behind narrative transportation (and why it’s marketing gold)
• How to lead with emotion without losing authority

Whether you’re a builder, coach, or creative, this episode will reframe how you show up in your marketing—and why your story is your greatest asset.

🎯 Quote of the Episode:

“We don’t just want to resonate as peers—we want to resonate as the expert who gets them.” — Mariana Henninger

🎬 Watch Mariana’s Brand Video: brandmagnetic.com/mariana

📄 Grab the Cheat Sheet: brandmagnetic.com/cheatsheet

📲 Connect with Mariana

• Instagram: @brandmagnetic
• LinkedIn: Mariana Henninger
• Twitter: @thisismariana

⏱️ Timestamps:

00:00 - Intro & who is Mariana?

02:20 - The trust disconnect in today’s marketing

04:50 - From NBC to entrepreneurship: Mariana’s backstory

08:40 - The real reason most digital marketing doesn’t stick

13:20 - The 4 Trust Triggers

18:15 - How to create top-of-funnel connection that lasts

21:40 - StoryBrand vs Story Resonance

26:10 - Narrative Transportation: How to bypass objections

30:40 - Who BrandMagnetic serves (and who it doesn’t)

36:00 - Done-for-you vs DIY brand video options

39:40 - Why you can’t just be “relatable”—you need authority too

44:30 - Mariana’s cheat sheet & final takeaway

Resources:

Million Dollar Flip Flops

Follow Us on Insta

Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

Guest: Skye, ADHD Business Coach at Unconventional Organisation

Summary: In this high-energy, insight-packed episode, Rodric sits down with Skye, an ADHD business coach who specializes in helping unconventional entrepreneurs get organized and thrive. They dive deep into the reality of working with an ADHD brain, why most business owners are burned out—not lazy—and how to build systems that actually work for your brain, not against it. You’ll learn why boundaries matter more than balance, how to increase your dopamine at home, and why you probably don’t need more spreadsheets… you need better delegation.

🔥 Highlights:

• (00:03:05) Why Rodric believes all entrepreneurs have ADHD (and Skye agrees)
• (00:07:12) The #1 symptom that signals you need help: “I had plans… then nothing happened.”
• (00:10:40) Why traditional organization tools fail ADHD brains—and what to do instead
• (00:14:18) Delegation resistance: “Nobody can do it like me” and how to get over it
• (00:20:05) Creating boundaries around client calls and dinner tables
• (00:27:48) How to make home life more stimulating for dopamine-seeking brains
• (00:35:30) “I don’t need therapy, I need results”—and why that mindset is a trap
• (00:40:02) Skye’s free gift: the Focus Filter and how to get it

🎁 Free Gift: DM Skye on Instagram @unconventionalorganisation with the words “focus flip flops” to get her Focus Filter tool and video series.

🔗 Connect with Skye:

• Instagram: @unconventionalorganisation
• Website: www.unconventionalorganisation.com
• Facebook: https://www.facebook.com/UnconventionalOrganisation#
• Linkedin: https://www.linkedin.com/company/unconventional-organisation/

Resources:

Million Dollar Flip Flops

Follow Us on Insta

Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

www.MillionDollarFlipFlops.com/book

**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it...

Episode Summary:

What do you do when you're full of passion but stuck in place? This week on Million Dollar Flip Flops, I sit down with the powerhouse herself, Sandra Kemayou, a business coach for women ready to stop hiding and start turning their skills into a real business.

We talk about:

• Why so many coaches never make back their certification cost
• The sneaky fear of visibility that keeps talented women stuck
• Why sales isn’t sleazy—it’s essential
• The difference between helping and saving
• And how to stop tying your self-worth to your client’s results

Whether you're a builder, coach, or creator—if you're selling your expertise—this one will hit home.

🔥 Favorite Quotes:

“Nothing happens until we sell something.” – Sandra

“You are the hero of your own story.”

“Success can’t be measured by your client’s outcomes—it’s how you show up.”

“Your business is only as healthy as your mindset.”

Timestamps:

00:00 – Welcome & intro to Sandra

01:15 – What Sandra actually does—and who she does it for

04:20 – Why most new coaches stay stuck

07:45 – The mindset behind marketing & sales

10:30 – Tatiana’s $300K journey as a new coach

13:10 – Coaching vs. therapy and the mindset resistance

18:00 – When clients quit—and how not to take it personally

23:45 – Advice, boundaries, and why most people don’t really want help

30:30 – What not to say to your wife about the gym 😅

34:00 – Why you should never make your mentor the hero

36:10 – Final words from Sandra: Believe in yourself, one step at a time

Resources & Links:

🔗 Connect with Sandra: https://sandrakemayou.com/

🎧 Learn more about our foundation: sendastudentleaderabroad.com

🔗Facebook: https://www.facebook.com/groups/newcoachesmakingmoney

🔗Instagram: https://www.instagram.com/officialsandrakemayou/

🔗 Linkedin: https://www.linkedin.com/in/sandrakemayou/

🔗YouTube: https://www.youtube.com/channel/UC26wPO8p36Y-CDO4GjMApbw

Resources:

Million Dollar Flip Flops

Follow Us on Insta

Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more...

Description:

After flying out to spend a few days with a new client, Rodric got an unexpected email that became the inspiration for this raw and real solo episode. “I don’t need therapy,” the client wrote. “I need results.”

In this episode, Rodric unpacks what that really means — and why growth, systems, and scalability are never possible without personal alignment. If you're stuck in the $3–5M cycle, hiring and firing in circles, or still believing you just need the “right spreadsheet”… this is your wake-up call.

💥 Key Topics:

• What most business coaches miss (and why it matters)
• The real reason systems don’t stick and teams fall apart
• Why clarity — not information — is your most valuable tool
• How values misalignment sabotages even the most profitable builders
• Why your business is a reflection of what you tolerate

🧠 Mentioned in this episode:

• Million Dollar Flip Flops – the book
• The WAVES Method: Why, Authenticity, Values, Exploration, Statement of Purpose
• Toyota’s “5 Whys” technique for finding root causes

📣 Quote of the Episode:

“You don’t need therapy — you need a business that reflects your values.”

⏱️ Timestamps: 00:00 – Intro: A surprising email from a client

02:15 – What he really meant by “I need results”

05:43 – You’re not broken. But you might be misaligned

09:12 – The hidden truths in his onboarding

13:08 – The WAVES Method in action

17:27 – Why most hires fail (and what to fix instead)

21:09 – You are the culture. Period.

23:47 – A story from a $9M → $18M client

26:03 – Easy choices = hard life

29:02 – What are you tolerating that no longer fits?

Resources:

Million Dollar Flip Flops

Follow Us on Insta

Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

www.MillionDollarFlipFlops.com/book

**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!

Description: Rodric sits down with fractional CMO and marketing educator Darby Days for a high-energy, no-fluff conversation on what marketing really looks like in 2025. From overthinking campaigns to skipping the basics, they dive into how founders can stop spinning their wheels and start generating actual leads. If you’re still “hoping the phone rings,” this is your wake-up call.

💡 Topics covered:

• The truth about “modern marketing teams” (hint: it’s simpler than you think)
• Why most founders fail at marketing—and how to stop
• The number one mistake in lead generation (and how to fix it today)
• How Darby helps seven-figure business owners align messaging, brand, and backend
• Why “conversations create conversions”
• What’s actually working for custom home builders right now

🔗 Guest Links: Follow Darby on

Facebook → Darby Days

Instagram → @darbydays.co

Website → https://www.darbydays.ca/

Linkedin → Darby Rolfe

📣 Quote of the Episode:

“If you're not telling your story, who will?”

⏱️ Timestamps: 00:00 – Rodric’s intro & Darby joins the show

02:01 – What the heck is a fractional CMO?

06:14 – The truth about word-of-mouth businesses

09:32 – Modern marketing teams: lean, remote, effective

13:55 – The #1 place most founders get stuck in lead gen

17:42 – Rodric’s evolution in digital marketing

22:28 – Why you must start more conversations

25:01 – SEO vs. actual lead sources

29:00 – Getting real with your CRM and data

33:14 – The caveman brain and marketing calories

38:21 – Darby’s 3 top lessons for every business

44:03 – Listener Q&A: “What will your family be proud of in 3 years?”

47:29 – Darby’s question for the next guest

49:05 – Wrap-up and where to find Darby online

Resources:

Million Dollar Flip Flops

Follow Us on Insta

Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable insights, impact a young leader’s life, and be a part of something bigger.

Click the link, order your copy, and claim your listener-only bonuses today!

Together, let’s change lives—one trip at a time.

www.MillionDollarFlipFlops.com/book

**P.S.** Every book you buy gets us one step closer to sending 1,000,000 kids on life-changing adventures. Let’s make it happen!

Guest: Dr. Cali Estes

Topics: Addiction Recovery, Mobile Rehab, Holistic Healing, Entrepreneurship, Sobriety, and Breaking Industry Norms

✅ From FBI dreams to addiction expert—how one cake-fueled breakdown led to a mission

✅ Why traditional rehab is broken—and what mobile concierge treatment looks like

✅ The real reason people turn to addiction (it’s not what you think)

✅ How to know if you're avoiding life—or just bored out of your mind

✅ Dealing with imposter syndrome, emotional avoidance, and building a coaching business that actually works

✅ What Dr. Cali told the men in her industry when they tried to shut her down (spoiler: she didn’t back down)

🗣️ “Your alcohol isn’t the problem. It’s your solution to a problem.”

🗣️ “We don’t take every client—only the ones ready to do the work.”

🗣️ “If you have time to drink, you have time to not drink.”

🗣️ “I sued half my industry. Then I wrote a book about it.”

🗣️ “There are two types of people: those avoiding and those who are bored. They use different drugs—but they’re both looking for the same thing.”

00:01:30 – Cali’s story: from FBI ambitions to an ER wake-up call

00:06:45 – What is mobile rehab? The Sober On Demand model explained

00:11:20 – The emotional root of addiction (and how to identify your “why”)

00:15:55 – The two types of users: avoiders vs. adrenaline junkies

00:22:30 – Detox, therapy, and the holistic path to healing

00:28:10 – Why she doesn’t take every client (and how to know if you’re ready)

00:36:50 – Dealing with clients who say they want help but won’t do the work

00:45:00 – “I Married a Junkie” and suing her way into the addiction treatment elite

00:52:10 – Her message to anyone questioning their habits

🌐 SoberOnDemand.com

🌐 TheAddictionsAcademy.com

Facebook: Dr. Cali Estes

Instagram: @dr._cali_estes

TikTok: dr_cali_estes

Tiktok:

📚 Book: I Married a Junkie – Available wherever books are sold

Resources:

Million Dollar Flip Flops

Follow Us on Insta

Ready to transform your business and your life while making a difference? Grab your copy of *Million Dollar Flip Flops*—the ultimate guide to creating a life and business that feels just as good as it looks. And here’s the best part: 100% of the proceeds go directly to our foundation, Send a Student Leader Abroad, with a goal of sending 1,000,000 deserving kids on life-changing trips around the world.

As a thank you for your support, we’re offering exclusive bonuses available only for our podcast listeners. These bonuses are packed with extra tools and resources to help you implement the principles from the book faster and more effectively.

Don’t miss this opportunity to gain invaluable...