Episodios

  • EP 11:07 Training Your Mind Like a Pro Athlete: Bridging the Gap Between Athletic Mindsets and Car Sales Success

    EP 11:07 Training Your Mind Like a Pro Athlete: Bridging the Gap Between Athletic Mindsets and Car Sales Success
    Oct 21 2025
    In this episode of the Millionaire Car Salesman Podcast, host LA Williams sits down with Brandon Anderson, Vice President at Dealer Synergy and Founder of Anderson Athletic Academy, to discuss the parallels between high-level sports and success in automotive sales! “To me, the mindset has to be, how can I be better immediately, not six months from now.” – Brandon Anderson They delve into how principles such as discipline, consistency, and effective coaching transcend industries, offering insights into achieving greatness regardless of one's field. Brandon shares his experiences and the mindset required to excel, drawing comparisons between preparing athletes for the NFL and coaching salespeople to reach their full potential. “Preparation always meets opportunity, right? So when you're prepared, you're ready to cash in on the opportunity.” – Brandon Anderson The discussion emphasizes the importance of viewing sales as a professional sport, requiring the same dedication, preparation, and competitive spirit. Keywords like "high-level performance," "sales coaching," and "competitive mindset" underscore the techniques and strategies necessary to elevate sales effectiveness! Brandon illustrates how having discipline and an unwavering drive can turn ordinary efforts into extraordinary achievements, whether on the playing field or the sales floor. The episode concludes with advice for sales managers on transforming their teams through accountability and effective coaching, urging them to embrace a culture of continuous improvement. Key Takeaways: ✅Discipline and Consistency: Brandon emphasizes the role of preparation and consistent effort in achieving success, whether in sports or sales. ✅Competitive Mindset: Embracing competition and striving for better results is crucial in any field. ✅Importance of Fundamentals: Mastering basics are essential before advancing to more sophisticated techniques in sales or sports. ✅Coaching and Accountability: The significance of having a strong coach to guide, motivate, and hold teams accountable is highlighted. ✅Continual Improvement: The episode promotes a culture of learning and adapting through regular review and analysis of performance. About Brandon Anderson Brandon Anderson is an exceptional individual known for his multifaceted background in athletics and business coaching. As an All-American defensive back, Brandon has thrived in competitive sports, later transitioning into coaching, where he focused initially on training athletes for the NFL through his establishment, Anderson Athletic Academy. Today, he serves as a performance coach at Dealer Synergy, translating his deep insights from the athletic world into actionable coaching strategies for sales teams. Brandon is recognized for his unique ability to cultivate both individual and team potential, leveraging his expertise to spearhead transformation within the automotive sales industry! Bridging the Gap Between Athletic Mindsets and Car Sales Success Key Takeaways Repetition and Consistency for Mastery: Just like athletes practice relentless repetition, sales professionals must adopt the same discipline for success. Mindset Overcomes Barriers: A competitive and resilient mindset can transcend different fields, motivating continuous improvement regardless of past performance. The Importance of the Hidden Grind: Private preparation—away from direct supervision—fuels public performance, driving success both in sports and sales. Repetition: The Athlete's Secret to Sales Mastery Repetition and consistency underpin the journey to excellence in any field, be it athletics or car sales. Athletes dedicate countless hours to perfecting their craft through unwavering repetition, an approach directly applicable in other sectors. As Brandon Anderson emphasized, "Greatness is consistency… It's boring because you got to do the same thing over and over." The same principle applies to sales professionals, where mastery is achieved through consistent practice and process adherence. Understanding the necessity of repetition allows salespeople to bridge the gap between ordinary performance and extraordinary success. Anderson notes, "Practice doesn't make perfect because we always can be better, but it makes permanent." While this might seem mundane, enduring repetition integrates skills and processes into a salesperson's daily routine, driving efficiency and expertise. This disciplined approach fosters a deep understanding of sales tactics, ultimately leading to improved conversion rates and career advancement. Cultivating a Competitive Mindset Across Industries A central theme of the discussion was the transformative power of a competitive mindset in achieving success, regardless of the field. LA Williams highlighted, "If salespeople… looked at themselves as an athlete, what are some of the changes you think folks… would change for people?" The answer lies in adopting the athlete's ...
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    56 m
  • EP 11:06 How to Capture Attention​ and Drive Sales​ Like a National TV Host

    EP 11:06 How to Capture Attention​ and Drive Sales​ Like a National TV Host
    Oct 7 2025
    In this inspiring episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley welcomes a guest whose career journey is anything but ordinary. From the spotlight of national television to the fast-paced world of automotive sales, Jamie Jacobs shares how reinvention, communication, and passion can open unexpected doors! "Everything you ever wanted is right outside your comfort zone. So be comfortable being uncomfortable." - Jamie Jacobs This episode explores what it truly means to adapt, evolve, and succeed; both personally and professionally. Listeners will walk away motivated to think bigger, push past limitations, and approach every opportunity with confidence and creativity. "If you don't teach somebody how to be an entrepreneur, they're not an entrepreneur, they're an employee." - Sean V. Bradley Tune in for a story that proves success isn’t about where you start, it’s about how you grow. "At the end of the day, I've always outworked the next person." - Jamie Jacobs Ready to unlock your next level in automotive sales and leadership? Register now for the upcoming Digital Dealer Conference and use our exclusive code for 25% off your pass with Code: DealSyn. Don’t miss your chance to be in the room where the future of automotive is being written: https://tinyurl.com/DSDD2025 Key Takeaways: ✅ Transitioning careers can leverage existing skill sets into new areas with unexpected success. ✅ The service department offers untapped potential for generating new sales leads by building relationships with current service customers. ✅ Mastering the art of communication and listening is crucial for success in any sales-driven environment. ✅ Consistency, creativity, and confidence are key in standing out and making memorable connections with customers. ✅ Treating individual roles in automotive sales like one's own business can lead to greater financial success and personal fulfillment. About Jamie Jacobs Jamie Jacobs is a seasoned professional who transitioned from a successful career in the entertainment industry to automotive sales. With over 30 years of experience in TV, Jamie worked as a television host for major shows on networks such as HGTV and TLC, including "American Home" and "Designing Spaces." He also launched his own classic car TV show, "Tail Fins and Chrome," and has depth in performing arts with stand-up comedy experience in LA. Currently, Jamie is a car salesman at Reed's Nissan near Orlando, Florida. His versatile background in communication and entertainment enriches his interactions and strategies in the automotive industry. Mastering Auto Sales: Communication, Strategy, and Service Drive Success Key Takeaways: Effective communication is fundamental to success in automotive sales, requiring a blend of personality, listening, and adaptability. Viewing car sales as an entrepreneurial venture can significantly boost success rates among car salespeople. The often-overlooked service drive represents a goldmine of potential car sales, particularly through strategic customer interactions. In the realm of automotive sales, the journey from modest beginnings to achieving the title of a "Millionaire Car Salesman" requires more than just selling cars—it demands mastering the art of communication, cultivating entrepreneurial spirit, and harnessing untapped dealer resources. With insights shared in the Millionaire Car Salesman podcast, hosted by Sean V. Bradley, we can dissect the strategic mindset and actions that can transform traditional sales approaches into monumental career success. Below, we'll explore the critical facets that underpin this transformation, drawing from the experiences of seasoned professionals in the industry. The Power of Communication in Automotive Sales In any industry, the ability to communicate effectively is an invaluable tool. In automotive sales, it's not just about talking—it's about creating an engaging dialogue that fosters trust and understanding between salesperson and customer. As articulated by Jamie Jacobs, a seasoned automotive professional, communication is key to connecting with potential clients: “Listen, you can't sell somebody something unless you know what they want.” The value of communication extends beyond sheer verbal interaction; it involves reading the customer’s needs, aspirations, and reservations. Jacobs emphasizes the importance of being a "listener," pointing out that selling is not about bombarding prospects with information but rather uncovering their needs through thoughtful questions and active engagement. This approach aligns with Dr. Covey's principle from the "7 Habits of Highly Effective People"—seeking first to understand, then to be understood. To thrive in this sector, one must hone their communication skills as if practicing a craft, ensuring every interaction leaves a lasting impression on clients. Moreover, mastering communication in sales settings isn't just about words. It’s also...
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    51 m
  • EP 11:05 Digital Dealer Conference: The Key to Building a Millionaire Automotive Network

    EP 11:05 Digital Dealer Conference: The Key to Building a Millionaire Automotive Network
    Sep 30 2025
    In this must-listen episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley and co-host L.A. Williams sit down with automotive veteran Jake Hales - Digital Operations Manager for Gee Automotive Group and advisory board member for Digital Dealer. With over 25 years of experience, Jake pulls back the curtain on how dealerships are transforming in the digital age and why this year’s Digital Dealer Conference is a can’t-miss event! “As an industry we don’t have a technology problem. We have a utilization problem.” - Sean V. Bradley You’ll get an inside look at how technology, AI, and digital innovation are reshaping the automotive industry… and why the smartest dealers are the ones investing in their growth, their teams, and their networks. But that’s just the start. Jake also shares how Digital Dealer’s revamped agenda is delivering more value than ever, with sessions designed to sharpen skills, expand connections, and equip attendees with strategies that can change the trajectory of their business! "The feedback was... we need to have more workshops. Because it's one thing to sit in a classroom and have people preach at you, it's another thing to get with the dealer next to you." - Jake Hales Ready to unlock your next level in automotive sales and leadership? Register now for the upcoming Digital Dealer Conference and use our exclusive code for 25% off your pass with Code: DealSyn. Don’t miss your chance to be in the room where the future of automotive is being written: https://tinyurl.com/DSDD2025 Key Takeaways: ✅ The automotive industry must overcome its historical underutilization of technology by correctly setting up and managing CRM tools to enhance dealership operations. ✅ The Digital Dealer conference has undergone significant transformations to offer more hands-on workshops and concise, impactful presentations. ✅ Sales managers in particular need to leverage AI to streamline their responsibilities, which now encompass dealing with digital leads and customer interactions. ✅ Networking with industry peers and attending conferences can provide invaluable insights, practical solutions, and personal growth opportunities within the automotive sector. ✅ Embracing a forward-thinking approach with AI integration can greatly enhance the efficiency and effectiveness of dealership operations. About Jake Hales Jake Hales is a seasoned automotive professional with over 25 years of experience. He has built a notable career spanning roles in retail sales, OEM operations with Toyota, consulting, and software delivery. Currently, Jake is the Digital Operations Manager at Gee Automotive Group, where he oversees digital transformations related to CRM and phone systems for a group of 40 dealerships. In addition, Jake serves on the advisory board for Digital Dealer, where he contributes his expertise to shape the future of automotive conferences. Maximizing the Potential of CRMs: Harnessing AI, Innovation, and Conferences to Revolutionize the Automotive Industry Key Takeaways The automotive industry is not limited by a lack of technology but by its proper utilization and management. The upcoming Digital Dealer conference promises to revitalize and refocus learning and networking opportunities, featuring a new format aimed at more practical engagement. Artificial intelligence (AI) offers transformative possibilities, yet many current solutions overlook critical integrations and real-world dealership problems. The Underutilization of Automotive CRM Systems For decades, the automotive industry has struggled not with a lack of technology but with effectively utilizing the technology it already possesses. Sean V. Bradley, a renowned expert in automotive sales, makes no bones about this: "Our industry has never had a deficiency of technology. Our industry has a deficiency to proper utilization." With 90% of all Customer Relationship Management (CRM) systems not being set up or managed correctly, it’s evident that the problem isn't technological capability but strategic implementation. CRMs should be the backbone of any dealership, providing a 360-degree view of customers, and leveraging data for both sales and service. Yet, the potential of these systems is frequently left untapped. As dealerships continue to struggle with lower sales numbers post-pandemic, the conversation pivots not just toward adopting new technology, but ensuring the mastery of what's already available. Bradley adds, "If we're not understanding it and we're not utilizing it, all we're doing is shuffling the deck." The implications of this are profound: for dealerships to remain competitive, they must move beyond merely possessing tools to mastering them. This means in-depth training, cross-departmental integration, and reevaluating the traditional dealership roles to foster a tech-centric culture that thrives on data-driven decision-making. Revamping the Digital Dealer Conference for ...
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    1 h y 1 m
  • EP 11:04 The Magic of Data-Driven Strategies: For Dealership Leaders Who Want to Win

    EP 11:04 The Magic of Data-Driven Strategies: For Dealership Leaders Who Want to Win
    Sep 23 2025
    What does it take to truly understand every angle of dealership operations? In this episode, LA Williams sits down with Jonathan Schrieber, a proven leader whose journey began in his family-owned dealerships, sharpened through hands-on roles in sales and management, and elevated when he graduated from the prestigious NADA Dealer Academy! "You can't just move the pieces around and expect things to work in a dealership. You have to have the right mentality and mindset." - Jonathan Schrieber Jonathan shares how his unexpected path, from teaching and coaching to living the day-to-day grind of the showroom, shaped his passion for the Internet department and ignited his drive to innovate CRM processes, lead management, and operational efficiency. His experiences aren’t secondhand theories; they’re lessons learned from the front lines of dealership life. "I wanted things to happen faster than they were. Just overall being more patient and understanding the situation." - Jonathan Schrieber Now at Dealer Synergy, Jonathan brings that same grit and expertise to multiple rooftops across the country. He opens up about the realities of transitioning from in-store leadership to vendor-side accountability, the challenges and wins of outsourced BDCs, and why running a dealership is strikingly similar to coaching a championship sports team. "You can't control customers. You can shape them and try to lead them, but at the end of the day, it's their decision to make." - Jonathan Schrieber If you’re a dealership manager looking for practical, battle-tested strategies to optimize your CRM, hold your team accountable, and lead with confidence, this episode will inspire you to rethink what’s possible in your store. Key Takeaways: ✅ Jonathan Schrieber's transition from education to the automotive industry illustrates the diverse career paths that lead to success in the automotive sector. ✅ Effective use of CRM systems is crucial for dealership operations, with emphasis on automation and complete utilization of CRM capabilities before switching systems. ✅ Understanding the balance between technical skills and people skills is essential for automotive sales success, suggesting roles can be complemented through team support. ✅ Patience and accountability are vital traits for dealership management, with a focus on informed and data-driven decision-making. ✅ Jonathan encourages a mindset shift in managing personal finances, advocating for saving practices among salespeople to ensure financial stability. About Jonathan Schrieber Jonathan Schrieber is an experienced automotive professional who has transitioned from teaching to the automotive industry, where he worked his way up within dealerships. He has held various roles, such as an Internet Director and General Manager, learning and optimizing every aspect of the dealership operation. Accredited with NADA University, Jonathan brings a structured, analytical approach to his work, enhancing operations with his deep understanding of CRM systems and automotive sales processes. Currently, he is making strides in consulting and training with Dealer Synergy, where he focuses on improving organizational processes and performance. Navigating the Automotive Industry: Insights from a Dealer Synergy Leader Key Takeaways Role Versatility: Understanding multiple dealership roles fosters a well-rounded perspective, crucial for effective leadership. CRM Mastery: Technical proficiency in CRM systems enhances efficiency and customizes client management. Patience and Timing: Remaining patient and strategic in career growth pays dividends in the long run. The Multidimensional Journey of Automotive Leadership The automotive industry is rich with opportunity but demands an intricate balance of passion, tactical understanding, and versatile skills. Jonathan Schrieber's trajectory from teaching to automotive leadership exemplifies this blend. At the core of his journey is a move from academia into automotive sales—a transition informed by his analytical nature. "I have always been more analytical," highlights how this quality underpinned his career progression and success. Schrieber's experience underscores the value of comprehending diverse dealership roles—whether it's selling, managing an internet department, or orchestrating dealership operations. Such an approach not only builds comprehensive industry comprehension but also cultivates strategic foresight crucial for effective dealership leadership. Exploring new challenges led Schrieber to adopt analytical tools, refining operational efficiencies alongside enhancing customer experience. Through Dealer Synergy, he reflects, "Understanding CRM inside and out," provides the leverage needed to excel in managing extensive client data while ensuring customer satisfaction. For industry professionals, embracing multiple roles and understanding CRM intricacies enhance both leadership capabilities and organizational...
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    1 h
  • EP 11:03 From Moms to Mentors: Building Legacies with their Daughters in Automotive Sales

    EP 11:03 From Moms to Mentors: Building Legacies with their Daughters in Automotive Sales
    Sep 16 2025
    In this powerful and heartwarming episode of the Millionaire Car Salesman Podcast, Tianna Mick, joined by her powerhouse mother, Karen Bradley, CEO of Dealer Synergy, welcomes another incredible mother-daughter duo, Tiffany Kruzer and Liana Nikel, to the show! “For me, it's just I've watched this amazing empire that my mom has built for herself, and it really motivates me to push myself to succeed." - Liana Nikel Together, these dynamic women share their stories of breaking barriers and building legacies in the automotive industry. From navigating the challenges of a traditionally male-dominated field to embracing mentorship, technology, and modern marketing strategies, they reveal what it takes to thrive and transform the car business for future generations! "People purchase and like people that they know they can trust and building that relationship and not just forgetting about a person after you have had contact with them." - Tiffany Kruzer Listeners will hear first-hand how these mother-daughter teams: Create lasting family legacies in automotive. Balance old-school customer relationships with new-school digital marketing. Overcome obstacles with persistence, self-motivation, and trust. Highlight the power of female representation and leadership in auto sales. This episode is filled with inspiration, strategy, and proof that women are not only thriving but reshaping the automotive world. Whether you’re a sales professional, a leader in the industry, or someone looking to create your own legacy, this is an episode you won’t want to miss! Key Takeaways: ✅ The power of mentorship, especially from family, offers a profound support system that can significantly enhance career development in the automotive industry. ✅ Transitioning between generations in the automotive industry highlights the evolution of sales techniques, incorporating both traditional methods and modern technology. ✅ Developing long-term customer relationships is crucial for sustained success and can significantly increase referrals, building a future-proof sales business. ✅ Overcoming challenges as women in a male-dominated industry requires determination and the ability to remain resilient against societal stereotypes. ✅ Legacy creation is about more than individual achievements; it's about instilling values and establishing systems for future generations to succeed and innovate. About Tiffany Kruzer Tiffany Kruzer is a record-breaking saleswoman at Ken Ganley Honda. Her career began in telemarketing and quickly transitioned to the auto industry, where she leverages her exceptional communication skills to achieve astounding sales records. Her journey is marked by overcoming gender barriers, leading her to be featured on the cover of Auto Dealer Monthly! About Liana Nikel Liana Nikel is a rising star at Medina Buick GMC Cadillac, and daughter of Tiffany Kruzer. Initially a preschool teacher, Liana transitioned to automotive sales, inspired by her mother's successful career. Her approach is centered around building long-term customer relationships! About Karen Bradley, CEO Karen Bradley is the CEO of Dealer Synergy, specializing in automotive training, branding, and sales strategy. Her career in the automotive industry spans 18 years, marked by a deep commitment to operational excellence and employee development. Notably, she advanced from an intern to leading the company, which was founded by her husband, Sean Bradley. About Tianna ‘T Got Your Keys’ Mick Tianna Mick aka T Got Your Keys, is a significant figure in the world of automotive sales. She has emerged as a vital part of the family legacy at Dealer Synergy, following the footsteps of her mother, Karen Bradley, in transforming the sales landscape. Unleashing Automotive Success: The Impact of Mother-Daughter Duos in the Industry Key Takeaways: Mentorship within the automotive industry, particularly from family connections, significantly enhances career success and personal growth. Embracing a blend of generational experiences creates a powerful synergy that drives innovation and adaptability in a traditionally male-dominated field. Building a legacy is about continuous influence and active mentorship, crafting a pathway for future generations to thrive in automotive sales and leadership. The Transformative Power of Mother-Daughter Mentorship in Automotive The automotive industry is often perceived as a daunting male-dominated arena, where women have historically faced numerous challenges. However, in the recent episode of the "Millionaire Car Salesman Podcast," an inspiring conversation unfolds. Hosted by Tianna Mick, also known as "T," and featuring powerful industry leaders like Karen Bradley and Tiffany Kruzer, this discussion unlocks the essence of mentorship, generational synergy, and legacy building within the sector. In this lively exchange, Tianna Mick, along with her mother Karen Bradley, CEO of Dealer Synergy, align ...
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    55 m
  • EP 11:02 From Corrections Officer to Sales Superstar: Car Saleswoman's Adventure in the Automotive Industry

    EP 11:02 From Corrections Officer to Sales Superstar: Car Saleswoman's Adventure in the Automotive Industry
    Sep 9 2025
    In this powerful episode, host Sean V. Bradley delves into the unique career journey of Nena Gilmore Moss, a top-performing salesperson at Bolivar Ford with a substantial background in law enforcement! From a career path that’s anything but ordinary to her impressive achievements in automotive sales, Nena’s journey is filled with lessons, strategies, and surprising insights! "I had some goals, and I knew what I needed to do early on to get to where I wanted to be." - Nena Gilmore Moss Listeners will discover how her unique background shaped her approach to sales and the unconventional methods she uses to consistently rise to the top of her field. This episode is packed with fresh perspectives, actionable ideas, and a story that proves success can come from the most unexpected places. "Work hard. You can't sit back and wait on ups." - Nena Gilmore Moss Sean V. Bradley explores with Nena the strategies behind her success, particularly her adept use of client relationships and industry connections to drive repeat business and referrals. Her approaches are framed around macro selling strategies which have proven to be highly effective, allowing her to sell nearly 36 cars a month. Nena’s story is a testament to the fact that strategic networking and customer-centric service can revolutionize one’s sales approach. "Probably 99% of my business is repeat and referral." - Nena Gilmore Moss Tune in and hear firsthand how Nena has turned her past experiences into a formula for dominating the automotive industry, while inspiring others to push past limits and rethink what’s possible! Key Takeaways: ✅ Leverage Past Experiences: Nena’s law enforcement background gives her a unique edge in sales, allowing her to communicate effectively and build trust quickly with clients. ✅ Importance of Relationship Building: Developing strong relationships with customers is crucial for generating repeat and referral business. ✅ Macro Selling Strategies: Nena uses strategic community connections to tap into group sales, enhancing her sales volume through organized partnerships. ✅ Community Engagement: Participation in local events is essential for visibility and networking in the community, generating opportunities beyond regular leads. ✅ Process and Training: Emphasizing the significance of having a well-structured sales process and continuous training to optimize performance and customer satisfaction. About Nena Gilmore Moss Nena Gilmore Moss is a top sales professional at Bolivar Ford in Tennessee, with a unique and diverse professional background. Before entering the automotive industry, Nena dedicated 18 years to law enforcement, spending nine of those years as a training manager within the prison system! Her extensive experience has equipped her with exceptional skills in communication, process integrity, and leadership. Nena has made a remarkable transition into automotive sales, where she consistently excels, often topping the sales chart and bringing a wealth of experience and a strategic mindset to her current role. Nena continues to break barriers and is an inspiration to everyone in the industry! Mastering Automotive Sales: Leveraging Experience and Networks for Success Key Takeaways Building strong, authentic relationships is a key to expanding your customer base and securing repeat business. Leveraging your unique background and network to establish niche markets can significantly boost your sales and reputation. A proactive approach to marketing and relationship-building, rather than waiting for prospects, leads to greater success in the automotive sales industry. Harnessing Your Past for Present Success In the realm of automotive sales, one of the most effective strategies involves drawing from your previous experiences and networks. This idea is brilliantly illustrated in the journey of Nena Gilmore Moss, a former law enforcement officer who transitioned seamlessly into automotive sales and achieved remarkable success. With almost two decades in law enforcement, she now thrives as a top-performing sales consultant at Bolivar Ford. Her story is a testament to the power of leveraging one's unique background to create a distinct value proposition. Having worked "18 years in a prison system," as Moss states, she drew upon her extensive experience in dealing with a wide range of people and situations to excel in automotive sales. The adaptability and communication skills she honed over the years have become invaluable assets. "What do you think your previous life helped you or prepared you with to be able to be successful in automotive?" Moss reflects, "Having a plan and following a process… because if we don't follow a process, it's chaos." Her law enforcement experience provided her with the unique ability to "build that relationship in the beginning and keep that [customer] relationship going," which contrasts with typical sales approaches that often emphasize ...
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    1 h y 11 m
  • EP 11:01 Car Salesman Goes From Making $26,000 a Year as a Porter to Making $26,000 a Month Selling Cars on the Floor

    EP 11:01 Car Salesman Goes From Making $26,000 a Year as a Porter to Making $26,000 a Month Selling Cars on the Floor
    Sep 2 2025
    How does someone go from pushing cars on the lot to selling 40 vehicles a month and earning in one month what used to take him a YEAR? In this episode, Sean V. Bradley sits down with Denzel Applewhite, a top-producing automotive professional, to uncover the mindset, strategies, and innovative techniques that turned his career into a powerhouse success story! "You get out what you put in. So just keep that in mind. First and foremost, just try to take the job seriously because you are your own business." Denzel shares how he leverages modern tools like social media and Facebook Marketplace alongside proven in-store processes to keep a steady flow of sales and referrals. This conversation dives deep into how the right mindset, training, and dealership strategy can unlock record-breaking results—and why motivation alone isn’t enough without the systems to back it up. "The motivation, the hustle... that's what sets me apart from the other salespeople." Whether you’re brand new to the business or a seasoned veteran, this episode delivers powerful insights you won’t want to miss! Key Takeaways: ✅ The significance of a robust dealership organization that supports sales staff through marketing, training, and technological investments. ✅ How leveraging Facebook Marketplace as a cost-effective tool can generate additional leads, resulting in increased car sales. ✅ The vital role of an accurate needs assessment and strategic questioning in closing deals and achieving higher sales numbers. ✅ Exploring multiple avenues beyond traditional sales methods, such as data mining and service department collaborations, to secure more car deals. ✅ The impact of motivation and hustle in transforming a sales career, highlighting the potential earnings and job satisfaction in the automotive field. About Denzel Applewhite Denzel Applewhite is a top-performing automotive sales professional at Step One Kia in Fort Walton Beach, Florida, where he has quickly built a reputation as a results-driven and customer-focused consultant! With over four years of industry experience, Denzel’s journey is an inspiring one—he began his career as a lot porter making just $26,000 annually, and through hard work, dedication, and sales mastery, he now grosses that same amount in a single month. Recently, he achieved a remarkable milestone by selling 40 cars in just one month, a testament to his exceptional skills and relentless drive. Denzel’s approach to sales is shaped not only by his personal determination but also by the influence of his sister, Nicole Applewhite, a respected and seasoned automotive professional. Together, they represent a family legacy of excellence in the auto industry. Passionate about helping customers find the right vehicle while delivering a world-class buying experience, Denzel continues to raise the bar in automotive retail and inspire others in the profession with his story of growth, resilience, and success. Climbing the Ranks: Unveiling the Path to Automotive Sales Success In the dynamic world of automotive sales, carving out a career that not only meets but exceeds expectations is no small feat. This is precisely what Denzel Applewhite has accomplished, transforming his journey from earning $26,000 annually as a lot porter to an astounding $26,000 in a single month as a salesman. In a conversation with Sean V. Bradley, this transcript reveals the strategies and mindset that fueled Denzel’s meteoric rise in the auto sales industry. For those looking to optimize their careers, this article outlines the critical themes and strategies from the conversation, shedding light on how to replicate such success in your journey. Key Takeaways Diversification in lead generation is crucial: To become a top performer, one must leverage various avenues like fresh ups, Internet leads, and personal marketing efforts. Maximizing opportunities through effective communication: A strong focus on needs assessment and qualifying questions enhances the sales process, making it more efficient and customer-centric. Mindset and motivation drive success: A relentless work ethic and the drive to hustle are foundational to overcoming obstacles and achieving high sales numbers. Utilizing Multiple Lead Generation Channels The Power of Diversification In the automotive sales sector, relying solely on one or two lead sources can limit your potential. Denzel Applewhite exemplifies this through his diversified approach that includes walk-ins, referrals, and strategic use of social media platforms like Facebook Marketplace. As he explains, "I take photos of my inventory…and post them on Marketplace," allowing him to generate approximately 70 to 80 leads monthly with minimal financial investment. His strategy underscores the importance of being proactive in sourcing leads and illustrates how leveraging free digital platforms can yield significant returns. By expanding lead sources, not only are salespersons ...
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    1 h y 6 m
  • EP 10:27 Gain Access to New Revenue Streams with AutoBandit: You Have The Cars, They Have The Customers!

    EP 10:27 Gain Access to New Revenue Streams with AutoBandit: You Have The Cars, They Have The Customers!
    Jul 22 2025
    In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams sit down with Rammy Joudeh and Dayne Thornicroft, co-founders of AutoBandit—a modern leasing marketplace transforming the automotive landscape. "Expand your horizons with all the different means of which you're selling." – Dayne Thornicroft The conversation opens with the success story of multimillionaire car salesman Cody Carter and highlights how his results stem from strategic use of auto brokers and marketplaces. Rammy and Dayne pull back the curtain on how AutoBandit sets itself apart from traditional brokers by offering a transparent, dealer-first platform backed by a rigorous vetting process to deliver high-quality, real leads. "He lives where the shoppers hang out." – Rammy Joudeh, on Cody Carter's strategy. This episode dives deep into the current leasing climate, explores how recent legislative changes like the “big beautiful bill” are impacting the market, and provides practical strategies for dealerships to diversify their prospecting channels and close more deals. "We produce a completely desked deal and qualified buyers.” – Rammy Joudeh Whether you're a GM, GSM, Internet Director, or top-performing sales professional, this episode is packed with insights that can help you scale smarter, sell faster, and take full advantage of what the marketplace model has to offer! Tune in to learn how AutoBandit is helping dealerships increase sales volume—and why now is the time to reach out and get started. Key Takeaways: ✅ Success Leaves Clues: Emulating the strategies of successful salespeople like Cody Carter can unlock new levels of achievement for sales professionals. ✅ Marketplace Versus Auto Broker: Understand the distinct benefits of using an online marketplace over traditional auto brokers to expand reach and streamline the car leasing process. ✅ Leasing Benefits: Discover why leasing is a thriving option in the automotive industry, particularly in light of recent economic and legislative changes. ✅ Transparent Transactions: Importance of maintaining transparency in vehicle pricing and the purchase process to promote customer trust and satisfaction. ✅ Risk-Free Opportunities: AutoBandit offers a risk-free way for dealers to list inventory, only charging fees upon the completion of a sale, providing a clear advantage over traditional sales models. About Dayne Thornicroft Dayne brings expertise in finance and insurance, combined with a robust knowledge of data analytics. His analytical skills played a key role in co-founding AutoBandit with Rammy. Dayne’s ability to optimize automotive deals and his deep understanding of complex leasing strategies make him a pivotal force in providing digital automotive solutions designed to elevate customer experiences. About Rammy Joudeh Rammy is a serial technology entrepreneur with a rich background in SEO, search engine optimization, and online marketing. Driven by his passion for cars, Rammy co-founded AutoBandit, an online marketplace focused on transforming how vehicles are leased and financed. His experience includes founding successful startups and applying innovative marketing strategies to the automotive space. Mastering the Art of Car Sales: Insights from the Millionaire Car Salesman Podcast Key Takeaways Leverage Proven Strategies: Cody Carter's success stems from embracing diverse methods such as Facebook groups, leasing mastery, and auto brokers. Embrace Transparency in Marketplaces: Establish marketplaces, like AutoBandit, provide a risk-free, transparent platform for car dealerships. Future-Proofing with Leasing: Understanding emerging trends and new legislation can reshape dealership strategies and consumer interactions. In the world of automotive sales, achieving outstanding success demands both innovation and a keen understanding of market dynamics. The Millionaire Car Salesman Podcast provides a treasure trove of insights through candid discussions with industry insiders. The conversations with Sean V. Bradley and automotive experts Rammy Joudeh and Dayne Thornicroft underscore pivotal themes in today's automotive marketplace. By examining the strategies of top sellers, the role of innovative marketplaces, and the reshaping landscape due to new legislation, it becomes clear how these elements synergize to redefine success in car sales. Harnessing the Cody Carter Model: Strategic Success in Car Sales Cody Carter stands as a beacon of success in the automotive industry, consistently achieving remarkable sales numbers. His multifaceted strategy serves as a blueprint for other salespeople aiming to elevate their performance. As Sean V. Bradley notes, "Success leaves clues." Carter's approach is not just about exceptional interpersonal skills but about strategically positioning himself where the customers are: "He lives where the shoppers hang out," states Rammy Joudeh. Carter leverages several key tactics. His ...
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