Episodios

  • David Shoemaker (CEO, Canadian Olympic Committee): The Unifying Power of Sport
    Jul 16 2024

    In this episode of Mission Critical, Lance welcomes David Shoemaker, the dynamic CEO and Secretary General of the Canadian Olympic Committee. As the world anticipates the 2024 Summer Olympics in Paris, Shoemaker offers a compelling look into his distinctive leadership style and what it's like to lead an organization as unique as his. Elsewhere in the episode, Lance and David discuss the unifying power of sport in fostering community and national pride, and why 2024 is a milestone year for achieving gender equity.

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    36 m
  • Brooke Lynn Hytes (Drag Queen): Why We Need Drag Culture Now, More Than Ever
    Jul 3 2024

    In the sequined, high-camp world of drag, few names shine as brightly as Brooke Lynn Hytes. From her transformative experience on RuPaul’s Drag Race to her burgeoning media empire as host of Canada’s Drag Race, she has not only captivated audiences with her stunning performances but has also become a beacon of queer visibility.


    Originally a pageant queen with a penchant for perfection, her time on Drag Race allowed her to break free from rigid expectations, embracing the fun and unpredictability of drag. This shift not only revolutionized her approach to the art form but also resonated deeply with fans worldwide, who saw in her a reflection of their own struggles and triumphs.



    In a time when queer communities face renewed challenges, she stands as a testament to the resilience and creativity that define drag culture. Her commitment to joy, visibility, and progress underscores why we need drag culture now more than ever. Drag queens remind us of our shared humanity, challenge societal norms, and celebrate the vibrant tapestry of identities that make up our community.


    In this episode of Mission Critical, Brooke Lynn Hytes joins Lance to talk about how she’s building her own media empire, the importance of queer visibility, and why we need drag culture now, more than ever.

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    33 m
  • Laurie May (Co-founder, Elevation Pictures): How Do Independent Films Amplify Diverse Stories?
    Mar 20 2024

    Laurie May has long been a guiding force that continues to shape the narrative voice of the film industry. As co-founder and co-president of Elevation Pictures, a Canadian distribution and production company, Laurie's vision has always been to make an impact by telling a wide range of independent stories that resonate with audiences—to help viewers feel acknowledged and represented. (After all, cinema, along with all other forms of artistic expression, can serve as a powerful reflection of the world around us.)


    Since launching at the 2013 Toronto International Film Festival, Elevation Pictures has gone on to release award-winning films, including The Imitation Game, Room, Moonlight, Everything Everywhere All At Once, and most recently, Past Lives, The Zone of Interest, and Anatomy of a Fall.


    In this episode, Lance chats with Laurie about her fascinating career journey, the business of movies, and the importance of telling diverse stories.

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    42 m
  • Mark Williams (CEO, Toronto Symphony Orchestra): What Does the Orchestra of the Future Look Like?
    Feb 27 2024

    In a world that is increasingly becoming defined by technological advancements and endless content scrolling, what role does a symphony orchestra play in the big picture of it all? It's a question that Mark Williams has had to confront in his role as CEO of the Toronto Symphony Orchestra (TSO).

    The challenge ahead is an interesting one—how do you honour the rich legacy of a century-old cultural institution without being beholden to that same history, to innovate, push boundaries, and charge into the future?

    For Williams—the first Black CEO of a major North American orchestra—it's about community. An orchestra is hardly a relic of the past but rather a dynamic force that has the power to open doors and minds by bringing people together, whether on the stage or in the audience.

    As the TSO embarks on its 101st year and its next century ahead, Williams envisions an orchestra that listens more than it speaks, touching lives in ways that go beyond the concert hall.

    On this episode, Lance chats with Mark about the power of music, diversity in the symphony orchestra, and what the orchestra of the future looks like.

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    40 m
  • Leonard Brody (Co-founder, Caravan): Is a Celebrity Partnership Right for Your Brand?
    Feb 8 2024

    Leonard Brody is an award-winning entrepreneur, venture capitalist, and bestselling author. As co-founder of Caravan, a venture with Creative Artists Agency (CAA), the two-time Emmy-nominated media visionary shares insights with Lance about the intricacies of building ventures for global icons like Carrie Underwood and Tom Hanks, and what brands should consider before entering into a partnership with celebrity talent.


    Here's what you can expect from this episode:


    Are we in the golden age of celebrity entrepreneurship? Or are we approaching celebrity brand burnout?


    How has the landscape of celebrity entrepreneurship evolved over the years?


    How does research create the foundation of a successful celebrity partnership?


    What is the difference between an endorsement, licensing, and partnership?


    What is the profile of the ideal celebrity entrepreneur?


    What are some of the safeguards that business owners can build in crisis PR moments where a celebrity has lost the public’s goodwill and trust?



    Make sure to subscribe to the Mission Critical podcast for more of today's greatest entrepreneurs and leaders.


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    53 m
  • Jens Grede (CEO, SKIMS): How to Build a Celebrity-Driven Legacy Brand
    Jan 9 2024

    You may know SKIMS for its celebrity co-founder, Kim Kardashian, but are you aware of its other co-founder? On this episode of Mission Critical, SKIMS CEO and co-founder Jens Grede joins Lance to talk about his fascinating entrepreneurial journey, his experience working with Kim, and the evolution of the celebrity-driven brand.


    Here's what you can expect from this episode:


    What makes a great brand?


    How Nike's Jordan brand influenced his and Kim's perspective on building SKIMS.


    How to harness culture to build your business.


    The impact of social media on the culture of fame and commerce.


    The evolution of the celebrity-driven brand.


    The biggest factor that has contributed to the success of SKIMS.


    Make sure to subscribe to the Mission Critical podcast for more of today's greatest entrepreneurs and leaders.

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    55 m
  • GLORY Features: An Entrepreneur's Guide to Cybersecurity with Leigh Tynan
    Dec 21 2023

    In GLORY Features, we're expanding our podcast to bring you more guests and their expert advice on what small business owners, entrepreneurs, and leaders should know, today. In this episode, host Lance Chung sits down with Leigh Tynan, Director of Online Security at TELUS. Tynan brings her wealth of experience to the table, offering a comprehensive overview of the current state of cybersecurity, discussing the latest trends, emerging challenges, and the proactive measures individuals can take to fortify their digital defenses.


    In a world where information is both currency and vulnerability, understanding the truths behind cybersecurity becomes paramount. Here's what you can expect to learn from this episode:


    • The state of cybersecurity today.
    • The key misconceptions around online security.
    • What entrepreneurs and small business owners can do to protect themselves against cybersecurity threats.
    • The specific tools and software available for individuals to enhance their cybersecurity.


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    40 m
  • Coco Rocha (Model): Lessons from the Catwalk on Success, Self-Advocacy, and Mentorship
    Nov 23 2023

    Over the years, society has had to reckon with much-needed change in order to build a more equitable future. Like many other cultural institutions, the fashion industry has not been quick to change. Thankfully, there are those within the ecosystem who have pushed for progress by empowering others and embracing innovation.


    At the forefront of this change stands supermodel Coco Rocha, a name synonymous with the industry's transformation. One of the first in her generation to recognize the power of social media as a platform for agency and independence, she instilled a turning point for the fashion industry and its ability to advocate for itself. Beyond the catwalk, she's pioneering the next generation of models through her groundbreaking Coco Rocha Model Camp. 


    In this episode, Lance and Coco discuss her entrepreneurial path, advocacy efforts, and what the future holds for fashion.


    This episode was sponsored by TELUS SmartWear Security. Learn more here: www.telus.com/en/smartwear-security

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    42 m