In this Dr Bahijja Raimi-Abraham has taken a suggestion from a group of pharmacy students who are currently conducting their socialisation placement with Monday Science.

The topic being ‘why are yawns so contagious’, Dr Raimi-Abraham’s research delves into the realms of chasmology (the scientific study of yawning), which unlocks peculiar reasons for yawning and then she goes on to try to understand why they can be contagious…

Warning - this episode briefly contains discussion about sexual arousal and activities

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Additional Information

• Yawning and its physiological significance
• The Hidden Sexuality of the Yawn and the Future of Chasmology

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In this episode...Dr Bahijja is back talking about why do people find true crime relaxing.

Episode photo by kat wilcox

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In Part II of this conversation, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin (Joe) on various topics related to psychology and consumer behavior. They discuss Joe's research on the relationship between male genitalia size perception and interest in high-end sports cars, the concept of addressable TV advertising, and the impact of extreme experiences on creativity. They also debunk common brain myths, such as the idea that we only use 10% of our brain and the notion of being left-brained or right-brained. Overall, the conversation highlights the importance of understanding human behavior and the role it plays in various aspects of life.

Takeaways

• Perception of male genitalia size can influence interest in high-end sports cars, particularly for men over 30 who may feel less well-endowed.
• Addressable TV advertising, which delivers more relevant ads to consumers based on general information about their household, can enhance advertising effectiveness and improve memory and engagement.
• Engaging in extreme experiences, such as traveling to new environments or participating in unique activities, can enhance creativity and provide a break from day-to-day worries.
• The myth that we only use 10% of our brain is false; the brain is fully utilized, and learning and improvement are possible throughout life.
• The idea of being left-brained or right-brained is also a myth; both hemispheres of the brain are involved in analytical and creative processes.
• During sleep, the brain remains active, performing tasks such as waste removal and healing, while external senses take a break.

Keywords

psychology, consumer behavior, male genitalia size, sports cars, addressable TV advertising, extreme experiences, creativity, brain myths

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In this Throwback Thursday episode...Dr Bahijja is sharing her findings on why there has been an increase in ADHD diagnosis.

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In the first of two episodes, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin about his work in consumer neuroscience and neuromarketing. They discuss the importance of understanding consumer behaviour and the ethical considerations surrounding data collection and use. They also touch on the topic of masculinity and its influence on consumer behaviour.

Takeaways

• Consumer neuroscience is a new field that aims to understand how and why consumers make decisions.
• Ethical considerations are important in consumer neuroscience, particularly in terms of data collection and use.
• Markers of masculinity can influence consumer behavior.
• It is important for academics and researchers to stay current with technology and AI.
• Understanding and integrating AI into research and education can enhance creativity and productivity.
• Transparency is crucial in the ethical use of data.
• The Ig Nobel Prize recognizes research that makes you laugh and think, and Professor Devlin's research on small penises and fast cars could be a contender.
• ACN Labs is Professor Devlin's spin-out company focused on applied consumer neuroscience.

Keywords

consumer neuroscience, neuro marketing, consumer behavior, data ethics, masculinity, hobbies, books, films, music

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In this episode Dr Bahijja Raimi-Abraham talks about single women's fertility and egg freezing with Dr Zeynep Gurtin (see bio. www.mondaysciencepodcast.com/episode74 ), a Lecturer in Women’s Health at the Institute for Women’s Health at University College London (UCL), and holds an Affiliate Lectureship at the University of Cambridge Sociology Department.

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In this episode...Dr Bahijja discusses some of the challenges with grant writing...

Additional Information

https://retractionwatch.com/2022/03/10/unc-chapel-hill-vice-chancellor-resigns-post-after-admitting-to-plagiarism/

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In this episode Dr Bahijja Raimi-Abraham discussed cancer risks, screening and health disparities in the LGBT community with Scout (MA, PhD) who is the Executive Director of the National LGBT Cancer Network and the principal investigator of the Centers for Disease Control and Prevention (CDC)-funded LGBTQ tobacco-related cancer disparity network.

Additional Information available on Monday Science website ( https://mondayscience.wixsite.com/podcast/episode11) :

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