Episodios

  • The Science of the Ask
    Aug 26 2024

    Getting the dollar amount of an ask right---in a gift solicitation---is incredibly important. It saves time and face with a donor! Are you presently going into gift conversations shooting from the hip---and/or burdened by your own biases around money? Can you avoid the awkwardness of inappropriate ask amounts: either too high or too low? How can you help donors you know make the right level of donation to make the maximum impact they can? Larry Raff, creator of the Abacus Major Donor Ask Calculator, LLC---link here: PRICING | Free Trial - Abacus Major Donor Calculator (donorabacus.com)---schools us on the Science of the Ask, and how to laser-focus on the amount you SHOULD be asking for!

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    39 m
  • Fundraising Lessons from an International Nonprofit
    Aug 14 2024

    Internationally focused nonprofits have the same challenges U.S.-based nonprofits do---but sometimes those challenges are even more complex! How do you build relationships with donors, be accountable to them, focus on innovation, use technology well, and transform critical partnerships all over the planet? How does a global org juggle all these necessary tactics of fundraising? Will it all fall apart without proper strategic leadership and execution? Join us for a unique conversation to learn how Stephanie Guzman---VP of Development and the U.S. Director for the Kenya Education Fund---puts all the pieces together!

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    29 m
  • Non-Cash Donations: A Huge Missed Opportunity
    Jul 30 2024

    Cash comprises less than 10% of the average American's asset portfolio. So, why do so many nonprofits endlessly solicit for cash gift donations only? And why are so few NON-cash asset donations made? Where did this all go wrong? Non-cash asset donation expert Brad Caswell unpacks this conundrum---and how and why we should all be a lot more comfortable with this massive opportunity! He tells us how to completely disrupt the cash trend in favor of what Americans can more easily donate: non-cash!

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    36 m
  • Unlocking the Power of Real Estate Donations
    Jul 16 2024

    Real estate represents the 2nd largest asset in Americans’ portfolios---almost 40% to be exact! But of all assets donated in any given year, real estate represents only 2% of it! How can that be? Why do people avoid donating real estate? Ignorance, reluctance, or both? Seasoned real estate giving expert Bruce Geiss gives more than a few compelling reasons to lean into the massive impact a gift of real estate can make! Listen today!

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    38 m
  • Staying "Above-the-Line" on a "Below-the-Line" Topic
    Jul 1 2024

    Fundraising is all about relationships. So, as a development expert on a certain technical topic, why would one go deep ("below-the-line") so fast? Why not stay "above-the-line" and take time to ease into the relationship rather than barreling forth with solutions that might not be welcome yet? What's the rush? Planned giving expert Joe Tumolo, with humor, teaches us how to go slow to go fast (and far). Check it out!

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    32 m
  • Fundraising Databases
    Jun 18 2024

    So you want to have a thriving fundraising program, but you don’t have a real database. Will your donors come back if they don’t think you know what you’re doing? How do you ensure you really represent your nonprofit in the best possible light? And, are you using the analytical tools you need to make the right strategic decisions to manage your fundraising program? Fractional Philanthropy Operations specialist Jenny Kleintop gives us what we need to know, including how AI fits into the picture. Listen in!

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    32 m
  • Direct Mail: The Timeless Marketing Channel
    Jun 4 2024

    Direct Mail gets a bad rap: it's called "snail mail," junk mail, and so on. However, it's a federal crime to defraud someone through the U.S. Mail, so there's that: it's still a medium that you can trust. And, if nonprofits execute this approach well for fundraising purposes, the feel of it, the targeted messaging, the sleek look---it can all be quite compelling on the way from the mailbox to the house! Learn from top Direct Mail expert Phil Goodhart on how to take an old medium and make it feel new again---as part of a robust multi-channel marketing campaign.

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    34 m
  • Effective Grantwriting to Potential Funders: Do's and Don'ts
    May 21 2024

    Grantwriting is an essential part of attracting the kind of revenue needed to sustain and thrive as a nonprofit. However, it is a wildly competitive marketplace. How do you stand out from the rest of the applicants? Why would funders choose to make grants to YOUR organization above others? What language helps you stand out? Conversely, what should you NOT do? Learn from top grantwriting expert Jeff Andersen during our insightful chat together!

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    28 m