• Mosheh Poltorak - Simplifying the Customer Marketing Funnel

  • Jun 24 2022
  • Duración: 31 m
  • Podcast

Mosheh Poltorak - Simplifying the Customer Marketing Funnel

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  • Resumen

  • In this episode of the State of Customer Storytelling podcast, the Founder of grwth.co, Mosheh Poltorak, joins to talk about what is needed when starting a customer marketing program.


    Customer marketing is not a one-size-fits-all thing. As Mosheh points out, testimonials and customer videos can be used in every part of the marketing funnel. He talks about what marketers need to consider when starting their customer marketing programs, like what you plan to use customer stories for and whether you want a customer story from each group of your customer base.


    By doing these things, you will make it easier for the sales team to identify the best customers to ask for a story from. And if you are a person who hates to ask customers for favors, Mosheh recommends making customer marketing part of the onboarding process, so they are aware from the beginning.


    Join us for this episode to hear all that and more.


    To learn more about Testimonial Hero and the importance of customer storytelling, go to testimonialhero.com.
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