• Multi-Cultural Marketing is Marketing with Suzie Bao

  • Jun 3 2024
  • Duración: 1 h y 4 m
  • Podcast

Multi-Cultural Marketing is Marketing with Suzie Bao Por arte de portada

Multi-Cultural Marketing is Marketing with Suzie Bao

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  • Resumen

  • Suzie Bao, IW Group's new VP Account Director for McDonald's stopped by the Bad Pod to talk about...

    • Joy work; engaging career growth and creativity with a focus on multicultural representation
    • Lessons on finding mentorship early and often; the courage it takes to embrace people willing to tell you what you are bad at
    • Accelerating and championing Asians in Advertising, a non profit organization dedicated to elevating traditionally overlooked voices and faces.
    • Superpower: being a “fixer” and “client whisperer” — someone who packages an idea in a way that will get it across the finish line
    • “It’s so nice to not be the only. I collaborate with clients that want to be a cultural icon.”
    • Virtually every brand wants to capture the Gen Z audience. To them, multicultural marketing IS marketing.
    • Learning by osmosis: "I know how to be an Account person. I’m NOT a strategist, so how can I become more strategist? I hang out with Strategists. I'm NOT a creative, so I hang out with creatives. I rather be around what I cannot do for a living."
    • “Account is a thankless role and people often don’t fully appreciate it until I leave”


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