Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they take you behind the booth for an unfiltered, vendor-focused recap of the Apartmentalize 2025 Conference in Las Vegas. From the trade show floor to unexpected traffic trends and honest booth-to-booth conversations, get the real takeaways from the frontlines of multifamily’s biggest stage.

In this episode, Kerry and Jimmy take you deep into the bright lights and high energy of Las Vegas, offering a candid, behind-the-scenes look at what vendors truly saw, heard, and experienced on the Apartmentalize trade show floor. From the packed booths and pitch-perfect product demos to the raw, real conversations happening between industry insiders, they unpack the moments that mattered—what stood out, what fell flat, and what it all means for the future of exhibiting at conferences.

Kerry and Jimmy’s Words of Wisdom: “Let’s be honest—these booths don’t come cheap. Between the floor space, travel costs, shipping, and staffing, it’s a serious investment for any vendor. So, the real question becomes: are we seeing true ROI, or just racking up exposure with no follow-through? Vegas brought the energy, the LED walls, and the swag bags—but when all the noise fades, what really matters is pipeline and partnerships. We’re not here to just look busy—we’re here to move the needle. And this year, some vendors walked away wondering if the spend was worth the show.”

Resources: Where We Will Be Making Waves Next

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the fast-emerging world of zero-touch experiences in rental housing and how cutting-edge technology is eliminating friction across the renter journey, from the generation of marketing content across multiple channels to guide the initial search to signed lease execution and beyond.

In this episode, Kerry and Jimmy unpack how the convergence of AI and automation in the multifamily industry is creating a transformation. Manual tasks are replaced with intelligent systems, and leasing becomes a seamless, self-service experience. They dive into real-world examples of smart workflows, predictive engagement, and the shift to fully autonomous leasing operations.

Kerry and Jimmy’s Words of Wisdom: “We’re not just automating tasks—we’re reimagining the entire renter experience from the ground up. The convergence of AI and automation in multifamily isn’t about eliminating human roles; it’s about empowering teams, removing friction from operations, and delivering the kind of seamless, intuitive service that modern renters demand. This is the future of leasing—smart, scalable, and always on. And those who embrace it now will define the next era of industry leadership.”

Resources: Empower Renters to Thrive in an AI-Driven World

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the often overlooked, but essential foundation of every successful PropTech platform must maintain — processes, policies, and procedures that keep products stable, scalable, and secure.

In this episode, Kerry and Jimmy pull back the curtain on a side of PropTech that rarely gets the spotlight—processes and procedures. While flashy features and breakthrough code often dominate the conversation, the real backbone of any successful PropTech company lies in its operational foundation. They explore how strong internal systems can make or break scalability, security, and long-term success, from data governance and deployment protocols to client onboarding and support workflows.

Kerry and Jimmy’s Words of Wisdom: “In PropTech, the code gets all the attention—but it’s the processes and procedures behind the scenes that truly determine a company’s ability to scale, stay secure, and deliver lasting value. You can have the smartest product on the market, but if your deployment is messy, your support is not reactive, or your data isn’t protected, it all falls apart. The unsung heroes of innovation are the systems that bring stability and consistency to everything we build.”

Resources: Exceed Expectations with Superior Support

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the shift from traditional campaigns to smart, self-optimizing systems that work across platforms, at scale, and in real time. From leveraging data to personalizing marketing messages to automating reach through social and search platforms, they dive into the tools and strategies shaping the next era of marketing.

In this episode, Kerry and Jimmy unpack how AI and automation are transforming the multifamily marketing landscape - from real-time, dynamic content creation that adapts to market shifts, to predictive targeting that leverages community data to reach renters at the right time, on the right platform. They dive into how a true multi-channel approach - spanning search, social, and beyond - is no longer a luxury, but a necessity in capturing attention and driving conversions in today’s fast-moving digital ecosystem.

Kerry and Jimmy’s Words of Wisdom: “Reaching renters today isn’t about casting a wider net, it’s about casting a smarter one. We’re entering an era where AI and automation are not just tools, but strategic partners in how we attract, engage, and convert. These technologies are reshaping marketing from reactive to predictive, from manual to autonomous. It’s no longer about keeping up with the competition, it’s about staying ahead of the renter. This is more than evolution; it’s a reimagining of how we connect with people in a digital-first world.”

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they uncover the true early adopters and real champions of change —those operators, leaders, and tech-forward thinkers who bet on new platforms before the buzz, push past internal friction, and embrace risk in pursuit of efficiency and competitive edge.

In this episode, Kerry and Jimmy explore one of the most overlooked dynamics in multifamily technology adoption: the resistance to change. While much of the industry talks about innovation, few are willing to take the first leap. So, who really paves the way for progress? From boots-on-the-ground property teams to visionary decision-makers, this episode highlights what drives early adoption and what holds others back.

Kerry and Jimmy’s Words of Wisdom: "Innovation doesn’t start with technology—it starts with courage. The real early adopters in multifamily aren’t just chasing trends, they’re challenging the status quo, navigating resistance, and making bold moves when others hesitate. They’re the ones who see potential where others see problems and are the reason progress takes hold in this industry. Without them, innovation would stall before it even starts."

Resources: The This Has Come to Rethink Operating Models

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore shifting trends that are redefining how industry players approach trade shows, from shrinking booth footprints to the rise of hybrid experiences. Hear behind-the-scenes stories that reveal the real effort (and expense) it takes to stand out in a sea of exhibitors.

In this eye-opening episode, Kerry and Jimmy examine the true cost of exhibiting at industry trade shows. From the towering booth fees and travel expenses to the hidden toll on time, teams, and ROI, they break down what it really takes to maintain a presence on the trade show circuit. Are these events still worth the investment in today’s digital-first world? Or has the game changed?

Kerry and Jimmy’s Words of Wisdom: “Trade shows have become more about presence than purpose - and that’s a costly mindset. It’s easy to get caught up in the noise, the branding, and the badge scans, but at the end of the day, we have to ask: are we really creating value, or just feeding the machine? It’s about smarter strategy, clearer goals, and making sure every dollar, and every hour, spent on the floor actually moves the needle.”

Resources: Taking The Multifamily Show on The Road

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they break down how walled-off ecosystems and selective data-sharing are creating costly inefficiencies and making it nearly impossible for property management teams to build a unified tech stack. From missed automation opportunities to poor user experiences, we explore the real-world consequences of a fractured digital infrastructure — and who ultimately pays the price.

In this eye-opening episode, Kerry and Jimmy dive headfirst into one of the most pressing yet often overlooked threats to innovation in the multifamily industry, known as integration lockdown. As software providers increasingly restrict access to their APIs and clamp down on data-sharing, the once-promised vision of a connected, interoperable tech ecosystem is quickly unraveling. The duo discusses the business motivations behind these lockdowns, the ripple effects across operations, and what it will take to shift the power back to property owners, operators, and the end users who deserve better.

Kerry and Jimmy’s Words of Wisdom: "The moment platforms start locking down data and cutting off integrations, they’re not protecting innovation — they’re killing it. These aren’t just technical limitations; they’re intentional roadblocks that prevent progress, waste resources, and force operators to work harder for less. In an industry where automation, efficiency, and user experience should be the standard, forcing systems to operate in silos is like pulling the plug on progress — and it's the operators, their teams, and ultimately the renters who end up paying the price."

Resources: Curated Integrations Built for Simplifying Data

#Multifamily #Proptech #Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they unravel the tangled web of power dynamics between property management firms and the providers they rely on to keep operations running smoothly. From delayed payments and one-sided contract terms to the silent pressure vendors face to absorb costs or risk losing business, we expose the often-overlooked imbalances that threaten the stability of these crucial partnerships.

In this episode, Kerry and Jimmy share firsthand accounts of strained relationships, explore the legal and ethical gray areas, and examine the unintended, and sometimes fatal consequences of a broken system. They dive deep into how a lack of financial transparency and operational accountability can lead to vendor collapse, service interruptions, and long-term damage across multifamily communities.

Kerry and Jimmy’s Words of Wisdom: “When property managers control the purse strings and providers are left chasing payments, it’s not just bad business — it’s a system built to break. Vendors who have payroll to make are often pushed to the edge, and critical services delayed or denied for the very residents these communities are supposed to serve. This isn’t just an invoice issue — it’s a systemic imbalance that creates real fallout, and if we don’t start recognizing the value of our provider network and creating fair, accountable systems, we’re going to see even more cracks forming across the entire multifamily ecosystem.”

Resources: Time to Rethink Your Operating Models

#Multifamily #Proptech #Renters