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Mastering Multimodal Search: Enhance Your Business Discoverability

In this episode of Business Conversations with Pi, hosted by Skoob, they delve into critical questions faced by new entrepreneurs. With Pi, an AI assistant developed by Anthropic, they explore the concept of multimodal search, detailing its importance and how businesses can leverage it. Strategies discussed include optimizing images with alt tags, transcribing audio/video, optimizing for voice search, and creating diverse content formats. The episode also covers practical tips for making podcasts and physical products more multimodal, alongside methods to test content performance. Aspiring entrepreneurs are encouraged to adopt these insights to enhance their business's discoverability.

00:00 Introduction to Business Conversations with Pi
00:38 Meet Pi: Your AI Co-Host
01:53 Understanding Multimodal Search
02:54 Strategies for Multimodal Content
03:56 Multimodal Tips for Podcasts
04:56 Enhancing Physical Products with Multimodal Strategies
05:51 Testing Your Multimodal Content
07:24 Final Thoughts and Farewell

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