Ep 156: Superfandom, superfandom, superfandom. Unless you’ve been living on the moon for the last year, you’ll not have been able to avoid the latest obsession of pretty much anyone working in the music industry. We chatted to Jacquelle Horton, CEO/Founder of superfan platform Fave, about the nature of superfandom – and we also dug into how to nurture it without taking advantage of enthusiastic fans.

The industry’s current interest in superfandom makes sense: whether you’re a DIY artist, a manager, a label, a booking agent, or anything else – it’s clear that super-serving your superfans makes fans more happy, and makes you more money. Plus, it dovetails nicely with the direct-to-fan business model many are trying to build. Jacquelle tells us about the power of superfandom and how to do it right.

Fave: https://faveforfans.com/

Eminem – Til I Collapse: https://www.youtube.com/watch?v=Pi3_Zs-oRUo

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Ep. 155: Andre Benz founded The Nations when he was in high school. What began as a Youtube channel uploading dance music remixes has transformed into a media conglomerate with a record label and various genre-focused channels.

In the latest episode of the Music Ally Focus podcast, he explains the challenges of building a multi-faceted ecosystem that meets the needs of modern music fans, and also creators – and doing it all on top of existing infrastructure in the form of Youtube.

The Nations' success, he says, hinges on understanding its audience.By fostering a community through comments and replies, he built a loyal fanbase hungry for curated music experiences.

This community-building resonated deeply with Benz. "There's so much power... in replying to comments and making them feel special," he says. This philosophy, he believes, aligns with a shift in music consumption, where tastemakers and algorithms now play a bigger role than traditional gatekeepers.

"It's essentially a modern-day radio station" for a younger generation seeking music that aligns with their tastes, says Benz.

Nations https://nations.io/

Lowly https://lowly.io/about/

Broke: https://www.brokemusic.io/about

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Episode 153: What's the health of the music festival ecosystem like? Not great, says Nick Morgan, CEO of UK festival company The Fair. Nick, who is also vice chair of the UK’s Association of Independent Festivals (AIF), and his colleague Yasmin Galletti join Music Ally's editor Joe Sparrow and discuss the pressures festivals are under, in an environment where, they say, having seen one in six festivals go bust in the pandemic, another 1 in 6 will go bust in 2024 too.
the place that music festivals hold in the UK society – and in other countries – has changed dramatically in the last 20 years; and whether the many festivals are still viable during an economic crunch. We also chat about what the are AIF is campaigning for, and the changing customer demographic and how festivals need to cater for their needs differently.

The Fair: https://wearethefair.com

AIF: https://www.aiforg.com/

Skipping: https://www.instagram.com/reel/C5KFv8CyY6o/

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Episode 152: Young Voices arranges huge, arena-sized, choir performances for school children, and we were joined by Ben Lewis, CEO of Young Voices, and Anna Phoebe, violinist who performs with Young Voices (and is on the Board at The Ivors Academy.)

We spoke about the importance of music at the grassroots level, and encouraging children to sing and perform together. They talked about the unifying effect of the huge Young Voices shows, the state of music education and the need for it in the talent pipeline, and what singing and taking part in music does for children's development – and for the economy.

Young Voices: https://www.youngvoices.co.uk

Young Voices video: https://www.youtube.com/watch?v=bMhHRV_l-68

Young Voices’ Impact Report: https://www.youngvoices.co.uk/yv-social-and-economic-impact-report

The dawn chorus: https://www.youtube.com/watch?v=wWLK2gu_Krk

Bob Marley: https://www.youtube.com/watch?v=OSOqWgqwynQ

Inner City Life: https://www.youtube.com/watch?v=i-P98B2skts

Dice: https://www.guinnessworldrecords.com/world-records/716798-most-dice-stacked-with-one-foot-in-one-minute

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Episode 151: We're joined by music industry psychologist and therapist Anne Löhr to get a snapshot of the state of mental health within the music industry, and her interpretation of how well the industry has supported the mental health of the people in it. SPOILER: uh-oh, it’s not been great – but it’s getting better.

The music industry has, according to Anne, stuck to one approach when dealing with mental health: and the results have been disastrous. So we talked about the damage that has been done and whether now, in 2024, things are changing – and are they changing fast enough?

We also ask Anne if the big players, like major labels, have a duty of care to look after the mental health of the people it is making money from.

Anne Löhr: http://www.anneloehr.de/

MITC: https://musicindustrytherapists.com

Bjork: https://www.youtube.com/watch?v=4x1icKp4MNc

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Ep 149: Sofar Sounds CEO Jim Lucchese joins Music Ally editor Joe Sparrow to talk about the current economics of live music and its impact on local, independent artists. Live music is a hard business at the best of times, but for smaller and emerging artists, it can be brutally tough. A good number of artists now get their start playing Sofar Sounds shows, so we ask Jim to explain what artists and people working in the local live industry are experiencing, and what are the main economic and infrastructure pressures on them at the moment.

Joe also asks Jim what the solutions might be – at a local grassroots level, but also the responsibilty of bigger players in the live space.

Sofar Sounds: https://www.sofarsounds.com

⁠Most bananas peeled and eaten in one minute⁠: https://www.guinnessworldrecords.com/world-records/most-bananas-peeled-and-eaten-in-one-minute

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