In this episode of the Music Licensing Podcast, host Sonnet Simmons explains the complexities of exclusive versus non-exclusive music licensing deals with sync agencies. She breaks down what each type of deal entails, discussing the pros and cons of each arrangement and how these decisions impact an artist's ability to pitch their music.

Sonnet provides practical advice on negotiating contract terms and choosing the best strategy based on individual needs and goals. Additionally, listeners are invited to a free workshop on July 25th to learn effective methods for pitching music to licensing agencies.

Don’t miss the How to Pitch Your Music for Sync Free Workshop happening July 25th @ 10am pst. RSVP HERE

About the Hosts:

We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.

We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here]

Resources From This Episode:

• 2Indie - Visit our website for more resources and information on how to get YOUR music signed
• Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?
• @2indieofficial - Follow us on Instagram
• Sync Friends Music Licensing Community - Follow us on Facebook
• RSVP to attend or to receive the replay - How to Pitch Your Music for Sync FREE Workshop

In this solo episode of the Music Licensing Podcast, Sonnet from 2Indie shares invaluable insights into creating the perfect pitch for sync agencies. Responding to feedback from a sync agency overwhelmed by poorly crafted pitches, Sonnet announces a free, hour-long workshop aimed at helping artists refine their pitch emails to stand out and effectively communicate their value. She recounts her personal journey of learning to pitch while working at Catch the Moon Music under Kathy Heller's mentorship, emphasizing the importance of being clear, personable, and concise in pitch emails.

Sonnet expresses the significance of building personal connections and following up respectfully with potential partners. Additionally, the benefits of joining the Sync Society, a community that supports independent artists in landing sync placements is highlighted. With regular sync briefs, opportunities for feedback, and monthly connections with sync agencies, the Sync Society fosters a supportive environment for artists worldwide to achieve success in the sync industry.

Don’t miss the How to Pitch Your Music for Sync Free Workshop happening July 25th @ 10am pst. RSVP HERE

About the Hosts:

We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.

We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here]

Resources From This Episode:

• 2Indie - Visit our website for more resources and information on how to get YOUR music signed
• Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?
• @2indieofficial - Follow us on Instagram
• Sync Friends Music Licensing Community - Follow us on Facebook
• RSVP to attend or to receive the replay - How to Pitch Your Music for Sync FREE Workshop

In this engaging episode, we delve into the creative processes and philosophies of Music Composer & Music Producer Dario, who emphasizes the importance of evolving with the ever-changing sync industry. Dario discusses the significance of constantly acquiring new instruments and plugins to stay inspired and invigorate his creative process. He highlights his preference for tactile interaction with real instruments, which often sparks new ideas and unique sounds that samples cannot replicate. The conversation also covers the potential impact of AI on music, with Dario advocating for maintaining the human touch in creation, believing that AI cannot fully replicate the authenticity and emotional depth of hands-on music-making.

Additionally, the episode explores Dario's experimental EP "Anomaly," a purely artistic project blending organic and synthetic elements, showcasing his ability to push creative boundaries without commercial constraints. He emphasizes the value of collaboration, working with lyricists and other musicians to enhance his projects and bring out the best in each endeavor. Reflecting on the importance of both formal education and self-taught skills, Dario encourages musicians to master core skills while exploring new technologies and techniques.

Tune in to discover how Dario's insights can inspire and elevate your own musical journey.

Guest Bio:

Dario is composer, producer, song-writer, and multi-instrumentalist based in Los Angeles. He has a certificate in Film Scoring at UCLA Extension in Los Angeles, a bachelor degree in “Music Sciences and Technologies” at Università degli Studi di Milano, and earned several diplomas in Arrangement, Theory, and Guitar Performance from many prestigious classical and modern music academies in Milano, such as the Conservatory “G. Verdi”, CPM and NAM.

After many years of touring across Europe, the US and Asia, Dario started writing and producing music for visual media. His work has ranged from writing and performing the theme for Ubisoft’s best selling video game ‘Rocksmith’, to composing the theme songs for Ambie-nominated podcasts “Bunga Bunga” and “Do No Harm” (Wondery), as well as scoring a variety of independent films, documentaries, and television shows like Hulu Original documentary "We Live Here: The Midwest" and National Geographic's "Called to the Wild.”

About the Hosts:

We’re Sonnet Simmons and John Clinebell, 2 indie artists who have found success and creative fulfillment through licensing our music for ads, TV shows and films.

We were once so disheartened and discouraged that our music wasn’t being noticed or valued through traditional methods. So we both started on a journey to find another way. For us, that “third door” was sync! And what we discovered is a lot better than we could have ever even imagined…[Find out more here]

Resources From This Episode:

• 2Indie - Visit our website for more resources and information on how to get YOUR music signed
• Sync Society - Want to join our exclusive online sync community, with weekly LIVE networking and coaching calls?
• @2indieofficial - Follow us on Instagram
• Sync It! Music Licensing Community - Follow us on Facebook
• "Anomalie" - Check out Dario’s new EP