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Selling a unique or niche product on Amazon can be tricky, especially if it’s not gaining traction despite your best efforts.

In this video, Steven Pope and Joshua Bohange, a Brand Manager at MAG, reveal why certain products might not perform well on Amazon. They discuss common mistakes, including misaligned target audiences and pricing challenges, and offer practical strategies to help you shift your focus and find success.

Learn how to change your approach and maximize your sales beyond the Amazon marketplace

#AmazonProduct #AmazonTips #MyAmazonGuy

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Timestamps:

00:00 - Introduction
01:20 - Client's Product and Market Challenges
02:30 - Evaluating Amazon Strategy for a B2B Product
03:50 - Pivoting from Amazon to a Shopify Strategy
05:00 - Importance of Targeting the Right Audience
06:10 - Leveraging Cold Calling for Direct Sales
07:20 - Final Thoughts on Amazon Product Positioning

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Amazon's algorithm is tough, and if you're not handling pricing right, you're missing out on sales. In this video, Steven Pope and James Broda, a Brand Manager at My Amazon Guy, show how smart price changes can drive up your sales without cutting into your profits.

Lowering prices isn't about being desperate, it's about winning. A 48-hour price drop can really push your BSR, and knowing when to raise prices is just as important. Steven and James walk you through the exact strategy they used to sell 500 units in 10 days, it squeezed the margins, but the long-term gains were worth it.

If price drops aren’t helping your sales, your product might be in trouble. But don't worry, they’ve got the plan to turn it around.

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Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw


Timestamps:
00:00 - Introduction and Mission of My Amazon Guy
00:44 - Importance of Adapting to Amazon’s Algorithm
01:26 - How Dynamic Pricing Can Boost Sales
03:08 - Real-World Example: Selling 500 Units in 10 Days
04:44 - Price Reductions as a Strategic Tool
05:55 - Challenges with FBM and Inventory Management
07:17 - Trends in Off-Amazon Traffic: TikTok and More
09:19 - Leveraging Email Lists for Amazon Sales
10:52 - The Pitfalls of Following Trends Without Competitive Research
12:31 - Importance of Confidence and Learning from Failure
15:26 - Steven Pope’s Journey: From Failure to Success
19:02 - Leadership Challenges and Growth at My Amazon Guy
23:02 - The Power of Love and Reason in Leadership
25:14 - Closing Thoughts on Sales Strategy and Leadership

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Understanding how to manage dangerous goods on Amazon is essential for any seller working with products classified as Hazmat. Noah Wickham covers everything you need to know about Amazon’s rules for handling these products.

Get a simple breakdown of the three main types of dangerous goods on Amazon: non-dangerous goods, FBA-eligible dangerous goods, and products that require participation in the Dangerous Goods Program. You’ll also discover which products are considered hazardous and how these classifications impact your ability to sell and ship.

Amazon’s rules can sometimes be confusing, especially when dealing with Safety Data Sheets (SDS) and applying for the Dangerous Goods Program. Noah will guide you step by step through the process, helping you understand the classifications, manage returns, and ensure your inventory stays compliant in Amazon warehouses.

Knowing the rules might just save your business from a massive headache (and a lot of returns). Just saying.

→ The Amazon Agency That Gets Results
↳ https://myamazonguy.com/amazon-agency/

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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Dangerous Goods on Amazon Overview
00:40 - Types of Dangerous Goods Classifications
01:30 - Shipping and Handling of Dangerous Goods
02:20 - Dangerous Goods Program and Application Process
03:15 - Hazmat Classifications and Restrictions
04:00 - Review Process for Dangerous Goods Program
04:45 - Disputing Dangerous Goods Classifications
05:30 - Selling Dangerous Goods on Amazon

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Managing ACOS in the beauty category can be like a bumpy road, but with the right approach, you can turn those ups and downs into steady progress.

In this video, Steven Pope and Victoria, a Brand Manager at MAG will show you how to handle the challenges of fluctuating ACOS and why focusing on sales over strict cost goals is the key to long-term success on Amazon.

They will talk about realistic ACOS targets, explain why boosting sales, even at a higher ACOS is so important, and explore how smart pricing moves can really increase your sales and improve your product’s ranking.

Learn also how small changes to your product listing, like improving your main image, can lead to better results. If you’re ready to grow your Amazon business and want practical advice that actually works, this video is full of insights you won’t want to miss.

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

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Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction to ACOS Challenges in the Beauty Category
01:00 - Analyzing the Client's Fluctuating ACOS and Sales Issues
02:10 - Setting Realistic ACOS Goals and Prioritizing Sales
03:10 - Strategies to Boost Sales: Ad Spend, Pricing, and Main Image Tips
04:20 - Dynamic Pricing to Improve Organic Rankings and Sales
05:30 - Final Thoughts on Managing ACOS for Long-Term Success

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Getting locked out of your Amazon Seller account is a frustrating experience no seller wants to face.

In this video, Noah Wickham shares simple but important tips to ensure you never lose access to your account. He explains why it’s important to have a secondary admin account with full permissions, so you can still access your account if the main one gets locked. He also talks about the importance of giving each team member their own login to avoid account lockouts.

Noah also covers why using an authenticator app for two-step verification is a safer option than relying on phone numbers for OTP codes.

Follow these easy steps to avoid getting locked out and keep your Amazon business running smoothly. Don’t forget to like, comment, and subscribe for more helpful Amazon tips!

→ Use Data Dive with code MAG for exclusive savings!
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

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Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction: Avoiding Getting Locked Out of Your Amazon Account
00:30 - Setting Up a Secondary Admin Account for Backup Access
01:20 - Why Every User Should Have Their Own Login
02:20 - Using Two-Step Verification and Authenticator Apps for Security
03:30 - Recap of Key Tips to Prevent Account Lockouts

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Your Amazon listings need some serious help. Learn simple tips to fix hidden issues like image problems that might be affecting your sales.

We’ll also take a close look at an ASIN review, showing you how to catch and fix common mistakes that could be slowing you down.

Steven Pope keeps it simple and practical, so you can easily apply these tips to your listing optimization without a fuss. Get your listings right and start seeing the results you've been missing out on.

#amazonlistingoptimization #amazonasinreview #amazonproductlisting

Are you struggling to grow sales? Get a free professional video where we analyze your ASIN!
↳ https://myamazonguy.com/asin-review/

→ Enhance your Amazon listing with A+ Content.
Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.

Timestamps:
00:00 - Introduction to Listing Optimization
00:14 - Common Mistakes in Amazon Listings
01:09 - Hidden Image Suppression: What It Is and How It Hurts Sales
01:45 - Importance of Targeting the Right Customer Avatar
02:42 - Fixing Common Listing Errors: Images and Keywords
03:30 - Subscribe and Save: How to Keep Your Listings Active

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It can be a challenge to get around Amazon, especially if you're launching a brand for the first time. But if you follow a few simple steps, you can set yourself up for product launch success!

In this video, Noah Wickham breaks down a checklist that will guide you through every stage, from product research to optimizing your listings and ad campaigns. Learn how to effectively analyze your competition using tools like Helium 10, so you can better position your product.

Subscribe for more educational content on Amazon selling strategies, and don’t forget to like the video and share your thoughts in the comments!

→ Use Data Dive with code MAG for exclusive savings!
↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG

-----------------------------------------------------------------------------------------

Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/

Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction
01:15 - Understanding the Competition on Amazon
03:00 - Analyzing Competitors' Sales Data with Helium 10
05:10 - Importance of Optimizing Product Listings
06:45 - Setting Up Effective Ad Campaigns
08:50 - Managing Inventory and Forecasting for Success
10:30 - Continuous Optimization for Long-Term Success
12:10 - Final Tips

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Lowering your Amazon ad costs starts with one simple change by improving your main image. You can save money on ads by making a few easy tweaks to your product image.

By using clearer visuals and smart design choices, you can grab more attention, get more clicks, and increase your sales, all without spending more on ads.

This approach, shared by Steven Pope, works even in tough categories like technology and gadgets, where competition is high and challenging.

Apply these practical tips to cut your ad costs and see better results on Amazon.

Ready to upgrade your main image? Visit https://myamazonguy.com/services/design/amazon-main-image-ctr-upgrade/ and use code "CTR" for 50% off your main image upgrade!

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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

Timestamps:
00:00 - Introduction
00:30 - Magnetic Cords and Patent Advantage
01:00 - Challenges with Ad Spend and Budget Increases
01:30 - Importance of Main Image for CTR Improvement
02:00 - Suggestions for Enhancing the Main Image
02:30 - Conclusion

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