In this episode, Fiona chats with Shehreen, founder of 71 Bay, a homewares business that partners with female artisans in Bangladesh. Shehreen talks about the challenges of balancing multiple roles and her commitment to sustainability and fair trade. Tune in!

You'll Learn How To:

• The inspiration behind 71 Bay
• Moving from Bangladesh to Melbourne
• Combining creative and business aspects
• The significance of Jute and Kantha products
• Challenges in running an international business
• Creating sustainable and ethical supply chains
• Combining motherhood with entrepreneurship
• Time management strategies
• Community and support networks for business owners
• The role of deep rest in productivity
• Advice for aspiring ethical business owners
• Useful business resources and tools

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

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• My Daily Business Free Weekly Planner

In this episode, Fiona explores a fun and insightful activity to help you think about your business and life in new ways. Learn how to create your dream advisory board and discover the benefits it can bring to your personal and professional growth. Tune in!

You'll Learn How To:

• Definition and purpose of an advisory board vs. a board of directors
• Steps to create your dream advisory board
• Identifying key areas of expertise
• Examples of potential advisors and their roles
• Utilizing available resources
• Practical tips for leveraging your network
• Encouragement to apply the exercise to both business and personal life.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

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• My Daily Business Shop
• My Daily Business Free Weekly Planner

In this episode, Fiona shares her personal journey of evolving her business over nine years. Learn how aligning her business with her values has allowed her to thrive. Tune in!

You'll Learn How To:

• Personal business journey and evolution
• The importance of aligning business
• Experiences with corporate consulting
• Impact of personal events
• Initial steps and strategies for starting a business
• Developing and offering workshops and courses
• Building a business that supports life balance and well-being
• Challenges and lessons learned from working with clients
• Strategies for marketing and growing a small business
• The role of strategic partnerships in business growth
• Insights from working with a business coach
• Launching and testing group coaching and courses
• Managing a business while on maternity leave
• Dealing with personal challenges
• The impact of COVID-19 on business and personal life
• Expanding the business globally through podcasts and books
• Maintaining work-life balance and prioritising health
• Rebranding the business to align with future goals
• The importance of aligning business practices with personal values
• Coping with significant personal losses and their impact on business decision

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

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In this quick tip episode, Fiona explores the idea of hardships in business. Drawing inspiration from the Netflix show "One Day," we reflect on the journey of overcoming challenges and finding hope. Tune in!

You'll Learn How To:

• Overview and praise for the Netflix show "One Day"
• A personal reflection on grief and its parallels to business challenges
• The concept of overcoming difficult tasks in business
• Encouragement for listeners facing current hardships

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!

You'll Learn How To:

• Basic overview and evolution of Google Ads
• Importance of conversion tracking in ad campaigns
• The strategy behind keyword research and targeting
• Comparison between Google Ads and Meta ads
• Mistakes to avoid when setting up Google Ads
• Using tools and methods for effective keyword research
• Metrics to track for assessing Google Ads performance
• Tips for crafting effective ad copy and visuals for Google Ads
• Importance of key phrases in Google Ads
• Use of competitor and brand campaigns
• Strategies for Optimising Google Ads
• Legalities of using trademarks in ad copy
• Impact of AI on marketing and ad management
• Kaity's approach to leveraging automation and AI tools
• Balancing business growth with family life
• Marketing strategies for small businesses and digital agencies
• Role of continuous learning and investing in education
• Personal achievements and business milestones

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

In this episode, Fiona explores the importance of content pillars and buckets. Learn how to structure your content strategy to resonate with your target audience. Tune in!

You'll Learn How To:

• Introduction to content pillars and content buckets
• Differentiating between content pillars and content buckets
• Examples of effective content pillars
• Strategies for creating engaging content
• Importance of aligning content with brand identity
• Tips for maintaining fresh and relevant content
• Analysis of audience engagement with different content buckets
• Personal experiences in creating content strategies
• Announcing Group Coaching and scholarship opportunities

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

In this episode, Fiona chats with Canna Campbell aka Sugar Mamma (sugarmamma.tv) about her journey into the financial world and how she has become a recognised and respected content creator with a loyal following on YouTube, Instagram and Tik Tok. Canna shares her insights on personal finance, investing, content creation and how to manage both personal and business finances effectively.

You'll Learn How To:

• The importance of taking breaks and managing stress
• Starting and growing her business
• Challenges of being a young female in a male-dominated industry
• Inspiration and challenges of starting a YouTube channel
• Canna's personal experiences with ADHD
• Balancing multiple projects and maintaining productivity
• The importance of financial independence
• The importance of understanding and managing superannuation
• Strategies for personal and business financial management
• Lack of financial education
• Strategies for paying down debt and debt recycling
• Investment through equity in homeownership
• Importance of professional financial advice
• Financial literacy and its impact on wealth building
• Teaching children about finances
• Budgeting and cash flow management
• Challenges in creating and sticking to a budget
• Identifying and reducing wasteful spending
• Financial tools and apps for budgeting

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner

In this episode, Fiona discusses the latest trends and issues on Instagram. She also talked about the importance of diversifying your marketing strategy beyond social media. Tune in!

You'll Learn How To:

• Love-hate relationship with social media
• Instagram's impact on small business marketing
• Issues with fake accounts on Instagram
• Consequences of Instagram’s flagged fake accounts
• The trend of "Grid Zero" among Gen Z users
• Shifts in social media usage patterns
• Importance of a diversified marketing strategy beyond Instagram
• Transition of content creators from Instagram to other platforms like YouTube
• The role of social media as a search platform
• Addressing digital addiction and its influence on social media trends

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist