Today's my birthday! And this episode is strictly for my besties, my baddies, my gals & my pals. 😊

You will not learn anything about lashes & business in this episode. I love you all from my lashes to my toes. Thank you for being alongside me for my lash journey.

Love,

Maddi ✨

There are so many factors that come into play when we talk about succeeding as a lash artist.

You can have amazing work, create pretty sets, take bomb pics--but at the end of the day, your career depends on how well your beautiful work survives when it leaves your table. We call it, "RETENTION".

Yes, client aftercare plays a huge role BUT I am a firm believer that 90% of retention is the lash artist's responsibility. There is so much to understand when it comes to the complex chemistry of adhesive ingredients and how our environment affects our work.

I am so excited to share with you my tips, tricks, and the cold hard facts that you need to know in order to achieve your best work possible . . . and make it last!

Did you know that only 1% of the population has a legitimate cyanoacrylate allergy?

Did you know an acrylate allergy develops over time?

Did you know that patch tests are not an effective way to test for allergies?

After this episode of our new series, you will understand sensitivities better than 95% of lash artists. In this episode, we cover the basics to understanding the dreaded reactions that are inevitable to occur throughout your career and how to handle them like a professional.

If you use adhesive (lmao, which I know you all do) you need to check this podcast episode NOW! We are going back to basics and discussing the fundamental knowledge every lash artist needs to know about adhesives.

Today was the start of our new series where we’ll be covering everything you need to know about the Fundamentals of Lashing. Stay tuned, we have so much to share!

Smooches!

This week we had the privilege of sitting down for a 2 hour discussion with our friend and mentor, Michelle--CEO of Paris Lash Academy. This episode is pure gold if you're wanting to hire, scale and get the inside scoop on what life is like running a lash company.

During this process, we stepped behind the curtain and uncovered the truth of what it takes to launch quality products. Our minds were ABSOLUTELY blown and we're spilling it all.

This not a prank.

It's happening, besties 🤭

We never would've imagined we'd be here but in this episode we talk about how we realized that we had SO much more to give the lash industry.

We have dedicated the last 10 months to creating the most gorgeous, luxe lash line to make your jobs easier and more enjoyable.

Launching mid February, we are so excited to finally share our most intense and challenging journey yet, creating our own brand of custom lash products. And spoiler alert, you're gonna fall in love with them.

10,000 Smooches,

Maddi✨

The majority of experienced lash artists today charge $75-$120 per fill and can't imagine a world where clients would be happy to pay over $200. But it is absolutely possible, you don't have to be the best lash artist in the world, simply be intentional with your craft and create an unforgettable experience your client would be HAPPY to keep coming back to.

If you have a strong clientele right now and want to learn how you can attract these clients, this episode is for you!

xoxo

-Maddi ✨