Why do the most effective forms of animal advocacy often involve letting go of our personal biases? How can we understand our strengths, and use them to help animals? What are the most impactful animal charity organizations and how can we best support them? Robert Cheeke joins me to discuss these topics, and more — all featured in his upcoming book.

Robert grew up on a farm in Corvallis, Oregon where he adopted a vegan lifestyle in 1995 at age 15. Today he is the author of 5 books, including his latest, The Impactful Vegan, to be released on June 25, 2024. He is often referred to as the “Godfather of Vegan Bodybuilding,” growing the industry from infancy in 2002, to where it is today. As a natural bodybuilding champion, Robert is considered one of VegNews magazine's Most Influential Vegan Athletes. He tours around the world sharing his story of transformation from a skinny farm kid to champion vegan bodybuilder.

Robert is the founder of Vegan Bodybuilding & Fitness and maintains the website VeganBodybuilding.com. He is a regular contributor to Forks Over Knives, The Center for Nutrition Studies, Vegan Strong, The Vegan Gym, and No Meat Athlete. He's a former multi-sport athlete, and has followed a plant-based diet for more than 28 years. Robert lives in Colorado with his wife and two rescued Chihuahuas.