What do a corporate career, working in a family business, and founding a startup have in common? Surprisingly, more than you might think! Nadine Karadag’s journey is a fascinating blend of these diverse environments, and in this episode she reflects on how her approach to leadership and innovation has varied in each setting.

Nadine began her career in finance, excelling at Dubai’s NASDAQ and quickly climbing the corporate ladder. However, she soon pivoted to join her family’s engineering business, eager to apply her corporate knowledge in a new setting. After completing her MBA, she returned to the financial sector, fulfilling a dream by working at a private equity investment firm.

The COVID-19 pandemic highlighted significant health accessibility challenges, sparking Nadine's entrepreneurial spirit. In 2021, she co-founded Valeo Wellbeing with her venture partner, Sundeep Sahni. Valeo Wellbeing offers holistic healthcare solutions, diagnostics, medication, supplements, consultations, and medical history all through a user-friendly app.

In this episode, Nadine Karadag, COO and co-founder of Valeo Wellbeing and board member of the INCO Group, shares her remarkable journey from corporate success to family business and, finally, to launching a tech startup. She discusses how the lessons from each phase of her career shaped her trajectory, the challenges and rewards of founding a tech firm today, and the importance of fostering a culture of innovation for business survival.