Hello PR friend!

Several professions are governed by professional orders and require the following to obtain authorization to practice:

• training
• certification
• diploma
• permit, etc.

But think about it: you don't need any of that to become a marketing or public professional.

You don't need a special certification or permit to address journalists or influencers.

Isn’t that amazing?

I started my career as a marketing professional and discovered public relations somewhat out of necessity.

Before launching the NATA PR agency, I worked in various marketing positions for about a decade. Since I didn't always have the budget to hire a public relations professional for my team or retain the services of a public relations agency, I developed my own method.

I got my start in the cultural sector, specifically in opera.

The cultural sector heavily relies on the work of journalists and critics to talk about their creations, performances, exhibitions, etc., whether positively or negatively.

I understood the importance of articles in magazines, newspapers and interviews on TV and radio.

I dared. I took the plunge.

The worst that could happen was that they would say no, thank you, and were not interested,

My first public relations project was OPERA IN THE STREET.

It was the very first free event for the whole family, aimed at attracting a new audience to this art form, opera, which can seem difficult to access for many.

To my surprise, my project was interested in the city's newspapers, radio, and TV.

That's when I fell in love with public relations.

But it took me a few more years in marketing before I started my own business.

You see, no permit is needed. A good idea, a good project, and a good pitch…

I realized here that I had several good elements:

1. A first (the first time the opera offered a free event to the general public)
2. The media loves to talk about events that appeal to their readers/listeners
3. Accessibility
4. Free admission

Do you want to know what to do to learn how to talk about yourself and what the first steps are?

Check out our links and sign up on our lists to avoid missing anything.

If you need any more assistance, feel free to ask!

Nata

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Hello PR Friend!

We sometimes encounter clients who have significant budgets allocated for years to advertising their products and who claim without hesitation that what we offer in PR is very expensive.

Everything is relative, you might say.

And you would be absolutely right.

However, I immediately know that these executives or marketing professionals do not know the power of PR nor their cost-effectiveness in terms of dollars spent when compared to advertising.

I assure you that PR is much cheaper than advertising, and they especially do not have the same role:

1. Advertising makes sales.
2. PR makes a product known and increases consumer confidence.
3. You don't pay a journalist. He chooses to talk about you for free.

You probably think it is difficult to measure the results of a PR campaign.

Well, no, it's not complicated. We measure all PR campaigns at NATA PR agency.

For our North American campaigns, we even use the famous cost per thousand used to measure paid advertising campaigns.

The cost per thousand impressions, CPT, is mainly used in advertising. It refers to the total advertising expenditure for every 1,000 impressions of an advertisement.

And every time, we are between 10 and 100 times cheaper.

If an advertising campaign allows you to reach 10 million people and costs you $10 CPT, it could cost you less than $1 in PR.

Obviously, no two campaigns or products are identical.

And I am not telling you that PR is better than advertising.

Absolutely not!

But combining PR with an advertising campaign can be very beneficial:

1. Potential customers read articles about your products published in the media.
2. They see influencers talking about your products.
3. The advertising campaign acts as a powerful reminder.

You gain consumer trust on one side with articles and mentions and remind them through traditional or online advertising.

But what distinguishes PR from advertising, which is too often underestimated but certainly of equal importance, is that advertising is easily identified.

Readers and your potential clients know that these messages have been paid for and are intended to encourage them to buy.

Even if an article was inspired by a PR professional who sent a press release to journalists, you will never see the mention "this article was written following the receipt of a press release sent by the PR agency."

Advertising allows you to control your messages that can be repeated ad nauseam; we know that.

This is where PR is unique. It brings you CREDIBILITY.

Consumers may be wary of advertising and do not always believe the messages and benefits they are promised.

Your potential clients are much more likely to believe a journalist or influencer who has not been paid to speak well of your product.

So yes, you can get featured for free in the press and by influencers if you offer journalists and influencers topics or products that they regularly talk about.

That's why our best training to date at NATA PR SCHOOL is called Get Featured for Free.

You will find the link to this program, which will open its doors again in a few months.

Want to know more about PR and how you can integrate it into your marketing plan?

Check our links and sign up for our lists to get everything we propose.

If you need any more assistance, feel free to ask!

Nata

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