Summary:

Nathan Hirsch, co-founder of FreeUp, shares his entrepreneurial journey and the strategies he used to start and scale his businesses. He discusses the factors that led to the sale of FreeUp and the decision-making process behind it. Nathan also talks about his current ventures and the approach he takes in building a portfolio of businesses. He emphasizes the importance of organic growth strategies, including podcasts, SEO, partnerships, and social media. Nathan shares insights on content strategy and the value of repurposing content across different channels. In this conversation, Nathan Hirsch discusses multi-channel marketing, content distribution, and the most effective channels for his businesses. He emphasizes the importance of personal brands and company pages in driving traffic and promoting the different businesses. Nathan also shares his strategies for balancing multiple companies and empowering his team to handle operations. He talks about his future plans and potential exits, as well as the process of selling a company and the due diligence involved. Finally, he discusses the tax implications of a sale and the concept of earn out in deals.

How Nathan scaled to $12 Million ARR & exited his business (at 29 years old) & 13 steps to prep your business for an exit (w/ our processes): https://www.outsourceschool.com/exit-playbook/

Takeaways:

• Utilize multiple channels for marketing and content distribution to reach a wider audience.
• Personal brands can be powerful tools for promoting businesses and driving traffic.
• Balancing multiple companies requires empowering the team and focusing on high-level strategy.
• The process of selling a company involves due diligence, negotiations, and legal considerations.
• Earn out deals should be structured based on revenue performance rather than specific business growth targets.

Chapters:

00:00 Introduction and Background
03:10 Starting and Scaling FreeUp
07:13 Selling FreeUp
09:09 Factors in the Decision to Sell
11:18 Post-Sale Life and New Ventures
13:14 Building a Portfolio of Businesses
14:39 Timeline for Launching New Businesses
16:26 Team Size and Roles
19:30 Podcasts and SEO
22:20 Partnerships and Social Media
24:27 Content Strategy and Repurposing
25:46 Multi-channel Marketing
26:16 Content Distribution
26:45 Most Effective Channels
27:25 Personal Brands and Company Pages
27:57 Using Personal Brands for Promotion
28:18 Balancing Multiple Companies
30:47 Managing Multiple Companies
32:41 Empowering the Team
34:26 Future Plans and Exits
37:09 The Process of Selling a Company
38:45 The Due Diligence Process
40:46 Feelings and Impact of the Sale
42:42 Communication with Team During the Sale
43:53 Tax Implications of the Sale
45:46 Earn Out and Performance-based Deals

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