Robert Sofia is the Co-founder and CEO of Snappy Kraken, an award-winning marketing platform for financial advisors. With two decades of experience, he has served thousands of companies across the financial services spectrum. A former marketing agency owner, Robert has since focused on empowering advisors with technology-driven marketing tools. He is the author of four books, including the bestseller Blend Out, and is passionate about helping consumers, advisors, and enterprises achieve their financial goals.

Engaging prospects and converting leads can be complex, especially for financial advisors. With scattershot marketing strategies and a lack of clear guidance, many advisors struggle to grow organically. Where can they get powerful, technology-driven solutions that foster organic growth and stronger client connections?

Digital marketing expert in the financial services industry Robert Sofia discusses revolutionizing marketing for financial advisors. He dives deep into the success secrets behind the industry's best performers. Robert shares compelling data on how specific outreach methodologies like SEO strategies, targeted text messaging, and personalized video content can dramatically bolster a company's growth. He also delves into the future of marketing, discussing AI's role in crafting even more engaging, authentic content for consumers.

In this episode of The Customer Wins, Richard Walker interviews Robert Sofia, Co-founder and CEO of Snappy Kraken, about creating tailored marketing strategies as an advisor. Robert discusses the multilayered approach Snappy Kraken takes to support consumers and advisors, how it differentiates from traditional marketing agencies, prevents content saturation, and the future of AI in marketing.